A Guide for Business Owners: How to Generate More Leads Online
It is all good and well, tying a pretty little bow around your product range, but what happens when nobody shows any interest in the services that you provide? There is no point working tirelessly to optimize the goods that you produce if you are not going to put the same effort into drawing, engaging, and retaining a solid consumer base. If you are serious about taking your business to the next level, you must take some time to generate more leads online. To find three things you must do to effectively perform this all-important task, be sure to read on.
Optimize your website for conversions
Your company website should be the focal point of your lead generation efforts. Everything that you do to increase your leads should start and end with your dedicated web platform.
If you want your website to play an active role in generating more leads, it must be optimized for conversions. However, drawing traffic to your site is only half the battle. You also need to keep them there. Most importantly, you should give them a reason to take some form of action.
Here are four crucial conversion optimization steps that you must take when you next decide to improve your company website:
- Perform A/B testing.
- Create a value proposition for your consumers.
- Use colloquial language.
- Generate a sense of urgency by filling your site with calls-to-action (C.T.As)
Showcase your cybersecurity
Consumers won’t click on your content if they do not believe that their security is in your best interests. Additionally, they will not submit forms to your company website if unsure. Quite simply, to generate more leads online, you must go above and beyond increase cyber defense measures. This will show you to be an organization that puts the safety of its clients first. Thereby, having a profound positive impact on your brand’s trustworthiness.
There are a whole host of different things that you can and should be doing to showcase your cybersecurity. One of which is taking cross-site scripting prevention incredibly seriously. Often overlooked in favor of phishing and trojan attacks, this form of cybercrime (commonly referred to as XSS) is becoming more and more common — and dangerous — by the year. It entails attackers taking control of client-side web browsers to orchestrate a number of treacherous assaults. Here are just a few of the heinous acts that XSS attackers are known to perform:
- Account hijacking.
- Webworm spreading.
- Remote browser control.
- Intranet application exploitation.
If you do not want your consumers to fall victim to this type of cybercrime after accessing your company website, align yourself with an XSS prevention expert such as Veracode. With this dedicated team of cybersecurity professionals by your side, you will find it much easier to identify and ultimately eradicate cross-site vulnerabilities on your web platform.
Run a contest
Consumers love free things, which is why running a contest should definitely be on your upcoming to-do list. Setting up a competition or giveaway event gives you the capacity to generate a lot of social leads in a relatively short period.
Though this might be considered a short-term fix to your current lead generation problems, it can benefit you in the long run. To do this, you should try to capitalize on the new clients that you attract. For advice on how to improve your client retention numbers, check out this insightful article on the matter.
Are you determined to generate more leads online? To do so, be sure to put the advice laid out above into practice.