9 Questions to Ask When Hiring a Web Design Agency

9 Questions to Ask When Hiring a Web Design Agency

If you are like most business owners who are looking for the right web design agency for your website development project, you do not want to hire someone new without first doing your research. This holds true with web design agencies as well. You want to make sure they will be able to provide the services you need and that they have worked with other companies like yours in the past.

1. How do you go about completing a web design project?

The next thing to ask your web design agency is how they go about completing a web design project. What is their process? How do they work with clients? What is their creative process like?

The best way to answer these questions is by asking the web design company to walk you through past projects, or even asking them if they can show you an example of what they've done before.

2. Is there anyone else we should be talking to?

This is the perfect time to ask for referrals. You might be surprised how easy it is to get referrals from web design agencies, especially if you've done some research and found out which companies specialize in your niche. If an agency doesn't have someone on their team that specializes in your niche, they should know who does and can make an introduction for you.

Another great question to ask any prospective web design agency is: "What kind of results do you think we could expect from working with you?" This question opens up a dialogue between you and the prospective web designer where both sides are able to share information and learn more about each other's expectations. This helps eliminate any potential miscommunication down the road because now both parties should have a better idea of what they're getting into!

If there's one thing that will help determine whether or not a particular Web Design Agency is right for your project (and ultimately your business), it's seeing samples of previous work they've done. Not only does this give us insight into their process but also gives us an idea about whether or not our needs align with theirs - there are just certain fundamental differences between designers' styles when it comes right down to it!

3. Do you have any experience with our industry?

The internet and the digital world are changing rapidly, so it’s important to know what you want to get out of your website. Before you begin looking for an agency, ask yourself:

  • What do I hope my website will do for my business?
  • Do I want it to generate revenue or simply show off my products and services?

If you don't know what your goals are, then it will be difficult for any agency to help you achieve them. If your goal is growth and more leads from new customers using the web, then talk about what marketing channels work best for this industry (Facebook ads vs search engine optimization).

4. What are your biggest weaknesses?

Never let a vendor gloat about its strengths. That’s boring and off-topic. Instead, ask them to talk about their weaknesses—both in business and as a person. You might be surprised at what they say!

For example, you could ask:

  • “What are your biggest weaknesses?”
  • “What do you think some of your competitors do better than you?”

5. Which of your clients would be best for us to talk to?

You should want to talk to the agency's clients who have had a similar experience as yours.

If you were looking for an agency that specializes in helping companies with $100,000-$1 million in revenue, would it be a good idea to talk to one of the agencies that have worked with those businesses? Absolutely! If you were looking for an agency that focuses on businesses with $1 billion or more in revenues, would it be useful to speak with someone from another company like yours? Maybe not as much.

The wrong client can provide useless information because they don't share common goals and values with your company. They might also have hidden agendas or even bad attitudes towards their previous dealings with your industry or other competitors within it.

6. Have you ever worked directly with a CMO or VP of marketing?

One of the most important parts of hiring a web design agency is making sure you've got someone in charge who knows what they're doing. There are a lot of things that go into designing and building the perfect website, including knowledge of user experience and usability, marketing strategy and execution, content management systems, and analytics. You want someone who has experience with all these things because it will ensure your company's website is designed to be successful. Make sure that person is accessible so you can talk through any problems or concerns as they arise.

You should ask questions like: "Have you ever worked directly with a CMO or VP of marketing?" If so, great! This means they've been working with companies that are similar in size to yours. This means they'll know how to optimize your site for maximum impact (and sales). If not—ask if this particular designer has worked directly with large companies before (i.e., Google). If so it's likely he/she does have some relevant experience working with larger organizations. Thus, understands how those types of organizations operate.

7. What kind of training and support do you offer?

If you're hiring a web design agency, it's important to understand what kind of training and support they offer. It's possible that your needs will vary over time, so make sure the company can adapt to your changing business needs. As for the specifics, you should ask about how much training and support is available in the form of:

  • Training for yourself or an employee(s) on how to use the website builder platform
  • Tutorials on how to use specific features (such as creating pages or adding widgets)
  • Assistance from designers who can help with specific problems

8. Who is the primary contact assigned to our account?

  • Who is the primary contact assigned to our account?
  • Are they available to us 24/7?
  • Will they be available to us during non-business hours?
  • What is their availability on weekends?

9. Is there anything that concerns you about this project?

You might find yourself saying, "There's nothing to worry about here," but the reality is that there are always concerns. It's just a matter of finding them. It's important for you and your vendor to be on the same page and have some conversations about what could go wrong. This way you can address those problems as soon as possible when they arise.

When it comes to web design projects, there are many things that can go wrong. From inaccurate information and scope creep (the addition of unplanned work) to slow turnaround times, and more. But if you're prepared with solutions before they occur, then everything will run smoothly without any stress or anxiety on either side.

For example:

  • If a problem arises due to poor communication between us and our client we will notify them immediately so they can take action immediately.*If we feel like we cannot complete a project because it strays too far from what was originally discussed then we will let our client know right away. Thus, they can make an informed decision on how best move forward

Be sure to vet your potential vendor.

  • Be sure to vet your potential vendor. This can be a process of elimination, but it's also important that you take the time to ensure that the vendor is a good fit for your organization.
  • Ask about their past projects and what their process is for working with clients. How they've approached similar projects in the past can help paint a picture of how they will approach yours.
  • Ask about their pricing structure and what kind of value-adds are included with each package level (e.g., project management, design review). It's important that you're comfortable with both cost and scope up front. If not, it could lead to issues later on in the project when one or both parties discover that expectations aren't being met by either party (or perhaps even both parties).


If you’re looking for a web design agency, it’s important to find one that fits your needs. We hope these questions help you in that search!

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