Having an online presence is critical for any business that wants to transcend the effects of the pandemic. The outbreak of COVID-19 has taught many that traditional marketing techniques may not be the most effective. People have been pushed to stay indoors, so they might be spending more time online. Additionally, they’re also shopping and interacting with marketers in the online digital space.
Digital enterprise marketing provides an equal playing ground for both small and large enterprises. If you’re determined to see your revenues skyrocket, you have to engage the right marketing strategies and reach your potential customers where they are.
You can strengthen your marketing campaigns on your business's social media accounts such as Facebook, Twitter, Pinterest, and Instagram. Have a good writer for your website blog for quality content. Perfect your Google ads and leverage Google Analytics to see the performance of your marketing efforts. Streamline how you manage your digital assets such as logos, ads, images, product photos, videos, newsletters, and brochures, among others, for effective marketing outreaches.
Technology is here to help you have effective marketing campaigns. The following are some top tools on enterprise marketing platforms for marketing this year:
The market reach of Google is wider than other platforms. If you’ve never done your campaigns using Google Ads, you may need to hire a professional to write for you good product copy that can generate leads for your business. A product copy that's personalized is proven to have a high converting power of leads into customers. If you’re not well-guided, it’s possible to push large cash into Google Ads with little returns on investment (ROI).
Digital marketing experts prefer this tool as it gives them predictive analytics. Unforeseen circumstances may lead your business in tough terrain, but with Google Analytics, you can foresee the outcome of your marketing campaigns. Many businesses had to shift to the online space after the pandemic, so as a marketer, you need Google Analytics to understand the preferences of your customers and develop insights on how you can better the user experience.
With the insight you get from Google Analytics, you can level up your campaigns and marketing decisions for improved ROI. The predictive model uses machine learning models to give you alerts of critical trends such as the rising demand of your product as a result of new customers’ needs and prepare for new customer decisions.
Google Analytics offers you:
Every business needs to use documents to create, share, and collaborate information. Bit.ai is an all-in-one platform for document collaboration with a smart editor for:
Bit.ai provides you with professional services such as document creation, management, and insight on a single platform.
HubSpot has got several tools for free that you can use. With it, you can create pop-up forms, webforms, and live chat software for lead capture. Additionally, you can market emails, send all your information into the free customer relationship management (CRM) system, and analyze the behavior of your site visitors.
In case you want to use more advanced features, you can subscribe for the paid tier where you can leverage marketing automation. As such, HubSpot is a one-stop-shop for services such as content and social media management. It also helps you connect with your leads, and track your emails. For more efficiency, you can integrate HubSpot with Hotjar and Typeform, among others.
You can use HubSpot for:
This is a simple tool for building interactive chatbots and Facebook Messenger chatbots in minutes. Omnichat, which is a platform for enterprise marketing automation in Mobilemonkey, enables you to:
This platform is great for experimentation. You can use Optimizely to learn, test, and deploy digital experiences that can win. With the tool, you don’t have to work through guesswork, but you can test your headline ideas, call-to-actions (CTAs), images, graphics, colors, in-code pricing algorithms, and many more, so you can have the best digital marketing strategy.
Moreover, you can view how people perceive your experiments and be able to measure the responses across segments. Finally, the patented Stats Engine technology helps you to improve your results.
This tool is simple for video creation. Many people online spend around 100 minutes a day watching videos. Thus, you need to leverage video content as it's growing in popularity on social media. However, visual perspective is critical to how customers make their purchasing decisions and long-term brand recall. The challenge with video marketing is that it’s expensive and it may require a complex process of creation.
With premium customizable templates, you can create stunning videos in 10 minutes. InVideo has a free trial version, and you have to subscribe to have a premium account.
With InVideo, you can:
If you want to personalize video content, Loom is the best bet for you. Personalized content has a high chance for leads conversion through personalized video messaging. Additionally, you can use this tool to respond to inquiries from your audience, which can lead to high customer retention.
With Loom, you can:
Enterprise marketing is a key component for the success of your business. Thus, with the current technology and the adoption of the right tools and marketing techniques, you can see growth in both your revenues and customer retention, purchasing, and increase in leads. Therefore, leverage the marketing tools above and take your business to a new level.