Are you looking to boost your digital marketing?
Digital marketing is one of the most important ways you can advertise your business. With online spending up 54% in February alone, it's not something you want to be missing out on. But to succeed, you need to do it the right way from the start.
Don't worry, we're here to help! Read on for our top seven digital marketing tips your company can start with today.
One of the most important digital marketing tips your company can use is to optimize for SEO and keep on top of it. The world we live in now is a constant cycle of trends coming and going. Not to mention the continuous flow of new information and movements.
It's vital you under this to make the most out of your online searches. Even Google is updating its algorithms to keep up. You need to keep your SEO up to date, so your business is always visible online.
This means researching your market and what they're searching for. You should take a review of your SEO each quarter. Keep an eye on the keywords you're using and how many searches they generate each month. You may need to find new ones to boost your business.
As far as digital marketing strategies go, this is a big one. It's what will help you keep on top of our first point. Every day, new content flies onto the web, and that content has the potential to lower your visibility.
You want to bring traffic to your website and your social media pages in a constant flow. The best way to do that is to public useful, relevant content for your target market.
Each post you publish is another indexed page on your website, making you more visible. This signals your website is active to search engines and will help you get to the top of your search result pages.
Also, 90% of people now value authenticity when considering which brands to support. Posting content lets customers see your authenticity and business personality. It's a great way to strengthen your ties and relationships with your customers.
For a lot of businesses, social media marketing is so daunting, they avoid it. Other businesses jump right in and go all out. You need to find that happy medium, of one or two social platforms your market uses.
This way, you can keep posting engaging, consistent content to draw in your audience. You also won't find yourself stretching your resources too thin.
It's important to create content with the platform in mind. Each platform has strengths and weaknesses. For example, Instagram is very different from Facebook, and the types of content you want to use will be too.
While using social media marketing, it's easy to get confused with all the data you'll need to track. But there are digital marketing tools out there to help you keep all your data in one place, like Improvado. With a little help, social media isn't as scary as it first looks.
This is where you get someone trusted in your market's community to market for you. Audiences trust an influencer more than direct marketing from a company.
Think of it as another way your customers get reviews of your business. If someone they recognize endorses your brand, they're likely to trust that opinion. They're more likely to try your products/service for themselves.
The influencers are often compensated in a range of ways. Some of them accept payment via free products to test and keep that they're marketing. Others, you'll pay them for their services.
If you want to get ahead in digital marketing, you need to be on all digital platforms. Your marketing efforts might look amazing on desktops, but do they work on mobile devices too?
To start looking at if you've optimized your site for mobile, check:
In today's fast-paced business world, even the slightest bit of lag can lose a customer. Your website should load fast on all devices, and look the same too.
Customers need to be able to recognize you right away and be able to see your content no matter what device they use. This way, your business will look more legitimate and polished across the board.
When viewing content, customers want something useful, but also engaging. They want a quick fix to the issue they're looking for, and one that won't melt their brain with a wall of text. Or take a year to read through.
A great way to achieve this is through tutorials and videos. This is an enjoyable format, one that customers can pause and rewind as they want to. It also lets you get in-depth without a massive text barrier. Be that with product/service details, or answering some important FAQs.
Most important of all, it lets you engage and connect with your audience. They can see the 'face' behind the company, and get to know the people working for the brand they love (or will come to love). You'll increase your visibility and reach, as well as built up a trusting relationship. One that keeps customers coming back for more.
Emails have become a vital form of correspondence between businesses and their customers. With the rise of mobile devices, this is set to continue as it's easier than ever to access your emails now.
By making the most of email marketing, you increase your reach. You also create more of a chance for customer interaction. Especially, when you personalize and focus your reach on all mobile devices.
Emails let you reach your customers in a direct way without seeming too intrusive (like texts can). They also keep your brand in your customer's minds, reminding them about you. This will boost your business' prominence and recognition.
So, there you have it! Now you know these top seven digital marketing tips your company can use, you're well on the way to a successful strategy.
The key is to stay ahead of the game (and your competition) but keeping up with marketing trends. Make sure you're SEO is the best it can be, and make sure your content is working for its keep.
Establish a strong relationship with customers, showing your authenticity and brand personality. Digital marketing can be that easy with the right approach.
If you found this article helpful for your business, be sure to check out our other blog posts today!