6 Ways How Automation is Already Changing the Workplace

How Automation is Already Changing the Workplace

An old friend voiced some business anxieties with me a while ago in the hope that I could help. He owns a small IT company that relies on providing services in a very particular industry. Like many small businesses, he was struggling to keep up with the demands of the marketplace. The only way out was to confirm their investors by achieving the milestones they had set. However, their progress was rather very slow and they were lagging. In this article, we look at how automation is already changing the workplace, and how your business can utilize it.

Why do you need business automation?

A gap of one month with one investor and the pressure of meeting another investor motivated my friend to set the direction back. That’s when he asked me, “How did I grow my business, and what should he do?” I asked him to ponder about the activities he has engaged his staff in and have it back to me.

It came to his attention while studying the employee timesheets that the team members were rather busy covering up different roles than what they have been hired for.

He finally found the core problem: His entire team was working so hard just to keep it going even though the company lacked any automation process. He was smart enough to know the answer to this question and that lit a fire in his belly.

The 6 ways how automation is already changing the workplace

Now that he had the answer, he just needed the right direction on where to start. I referred him to the integration platforms he could use. The next natural question was which apps to integrate. So I shared with him my secrets, as I like to put them, the 6 ways how automation is already changing your workplace:

1. Tracking project progress

Whenever anyone creates a task in some project management tool, the associated team members need to be informed about their assignments and timelines. The manager also needs to track the task completion status to ensure productivity.

Smart managers handle it by simply setting up automation. Whenever someone creates a new task, an email is sent to the assignees with all the details about it.

The same goes for deadlines. If a task is approaching its deadline and still not completed, the automation sends reminders to the team member until it’s done. No more need for manual nagging!

2. Setting reminders for meetings

When it comes to hosting meetings, the meeting planner has to add:

  • Creator,
  • List of participants,
  • Meeting time, and
  • Place.

It is tiresome to check the availability of each participant.  Moreover, the attendees have to start working on the meeting agendas and task lists to prepare themselves for the meeting. Setting up automation like notifications synced with calendar events helps eliminate menial tasks. This way, no one forgets about their commitments and the meeting starts on time.

3. Social media management

If you’re running a business, chances are you already have a social media presence.

Manually posting content on social media platforms every day can be time-consuming. This is where automation comes in handy. With the help of some amazing tools, you can schedule your social media posts in advance.

This helps you take care of all your social media channels in one go and save a lot of time. Automation ensures that your content is posted at the right time, so you don’t have to worry about it!

4. Customer support

Another area where automation can be extremely helpful is customer support. In most cases, customers have the same questions. They might need help with using your product or they might want to know your refund policy.

By setting up an automated customer support system, you can save a lot of time and resources. Customers can get their answers instantly without having to wait for someone to get back to them.

You can use a digital assistant to handle customer inquiries about your products/services and even confirm their orders. Automation can also help register these orders directly in your sales software and start processing them.

5. Marketing campaigns

Workflow automation is changing the world when it comes to marketing. Marketing automation lets you be on the top of the minds of your leads and prospects without putting in extra manual effort.

With the help of some amazing tools, you can automate your marketing campaigns and save a lot of time. You can use these tools to segment your audience so that you can send them personalized emails. You can also set up automated drip campaigns to nurture your leads and convert them into customers.

What’s more, you can use automation to track your marketing ROI and see which campaigns are working and which ones need improvement.

6. Reports & Analytics

Last but not the least, every business needs to gather relevant data and convert it into actionable insights. Usually, data collection is a tedious and time-consuming task.

However, with the help of analytics and tools like reports and dashboards, you can easily analyze and process the data. For instance, you can use reporting tools to identify bottlenecks in your workflow, find out ways to resolve them, and even get insights into your sales trends.

Moreover, the data in these reports can be automatically aggregated to make life easier for your management and employees. Automated workflows can also be helpful in other areas like generating and sharing business reports with stakeholders, managing SLAs, etc.


Automation is already changing the world at a rapid pace. Instead of being stagnant, businesses should focus on how to automate, be more agile, and reap maximum benefits.

Today, there are amazing automation tools and other integration technologies in the market that can transform the way you work.

The best part is: every company, irrespective of its size and type, can leverage automation in major areas of its work.

All you need to do is to identify the tasks that you would like to automate, search for automation tools, integrate with them, and get automated!

Once the tasks are automated, teams can spend more time on value-generating activities. By doing so, companies can assure their teams and customers that their needs will not be ignored. It will boost business efficiency, effectiveness, and growth in return.

Author Bio:

Aabhas is the founder of Avija Digital a complete digital PR agency for online Strategy and Marketing, Expert in providing consultation as a content strategist for SaaS and tech brands. He begun his career in digital marketing in 2016, which continues to this day. He spends his free time in the gym, playing board games, and learning new technologies in IT sector.

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