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6 Tips for Creating More Effective Landing Pages

6 Tips for Creating More Effective Landing Pages

Your website’s landing page is the first thing that a visitor will see when they click on your digital marketing. Whether it’s a link in your email marketing, or a digital ad that links back to your website, your landing pages are a vital stage in the marketing process. Here are 6 tips for creating more effective landing pages for your content.

Understand Its Purpose

One of the most common reasons why many websites struggle with their landing page is that they haven’t given any serious consideration to what its actual purpose is. Without a clearly-defined purpose, you aren’t going to have a solid basis for making decisions about what features to include and which to pass on.

Landing pages are an important tool for maximizing conversions and, as explained by Wix, encourage visitors to your website to take specific actions. Wix allows you to create a landing page for free, and you can find great resources which break down the process.  

Don’t Be Afraid of Using a Website Builder

Not everyone knows how to build an entire website from scratch. In fact, most people who need a website lack that ability. Website builders have come a very long way since then; they no longer produce simple cookie-cutter websites that all look the same. Modern website builders allow for deep customization.

If you have limited web development skills or you are planning on learning more about web development as you build your website, then you can easily add more features and customize your landing page later on. Trying to build a page from scratch without much clue of what you are supposed to be doing is bound to end in disaster. A lackluster landing page can seriously inhibit your website’s performance and deter would-be visitors from sticking around long enough to see what you have to offer.

Don’t Overcomplicate Your Navigation

Navigation is one of the most important aspects of good web design. If your website’s navigation is unclear and poorly-implemented, visitors to your website aren’t going to know what to do or where to go. If people are getting lost as soon as they access your website, the chances of them sticking around trying to work out how to navigate your website are slim.

The clearest sign of good navigation design is that a first-time visitor to your website is able to navigate their way around it without any assistance. If your navigation is simple and intuitive, it will be easy for other people to pick up. Don’t try to break the mold and fix what isn’t broken. When it comes to navigation, simple is better to ensure you have more effective landing pages.

Think Carefully About Your Color Scheme

It is easy for website designers to get lost in a world of coding and new features and forget about the basics of good design. One of the most basic but most important decisions that you need to make about your website is what color scheme to use. Your choice could have a much bigger impact than you initially realize.

There is actually a lot of psychology behind color and you can exploit this in your website design. Using a mismatched color scheme inevitably leaves you with a website that is jarring and uncomfortable to look at.

Pick an Appropriate Font

The type of font that you choose, as well as the size and style that you go with will determine where the audience’s eye goes when they first load up your website. If you have ever visited a website where the designer has just slapped some text on their site without giving any thought to how it looks or how easy it is to read, you will know about it.

Putting even a little thought into your typography choices will make a considerable difference to the effectiveness of your landing page.

Optimize for Mobile

The majority of people browsing the internet are now doing so on a mobile device. If your website isn’t optimized for mobile users, then a significant portion of your user base may well be having a bad experience with your website. Optimizing for mobile users has never been easier, thanks to the introduction of HTML. You don’t have to build a separate mobile version of your website; you just need to code your existing version so that it automatically adjusts itself for a mobile user.

Having more effective landing pages is the cornerstone of a successful digital marketing campaign. Without an effective landing page, new visitors to your website are going to be left with a bad first impression. If you want to retain users in the long-term and maximize your conversion rate, you need to have a strong landing page on your side. Remember that your landing page is the first thing that most new visitors to your website will experience. It is imperative that it is fit for purpose.

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