One of the most important aspects of running a business is presenting your brand in the best light possible. That's where photography comes into play. It's much easier to create beautiful images with a high-quality camera and some basic equipment than it used to be, but there's still more work involved than simply pressing 'take photo' on your smartphone.
In this post, we'll look at five ways to make your photos look professional so that you can stand out from the competition and properly present yourself as a brand.
A solid background is one of the most important elements of a photo. The great thing about this is that it reduces distractions and allows you to focus on what matters most – your product or service. While it's okay for some backgrounds to be more complex than others, it's best if they remain simple enough not to distract from the subject matter of your picture, this is especially true if you’re selling items on marketplaces like Amazon or Etsy.
In addition to being simple, backgrounds should also be consistent. This means utilizing a singular color scheme across all photos in an ad campaign or series of posts if you're using social media. This helps create cohesion while ensuring each image looks professional and polished rather than disjointed and haphazardly thrown together without thought or planning.
Bringing props to your photo shoot is a great way to add visual interest, create a memorable image, and help you look more professional. In addition, props can be used to explain what you are selling or demonstrate how your product works in an engaging and fun way.
They can also make it easier for you to get someone's attention. When we see something different in a photo, our eyes are drawn immediately toward it. And since prop-enabled images tend to be more interesting than those without props, they're often shared more widely on social media sites like Facebook and Twitter.
The first step to making your photos look like they were taken by a pro is pretty simple – pick the right light. You can use natural light, artificial light, or any combination of the two.
If you're shooting inside and don't have a specific location in mind, make sure you have plenty of windows around your subject. Natural light is best because it'll help reduce shadows and create flatter images. However, suppose there isn't any natural sunlight available in your workspace or home office, no worries.
You can still use artificial lighting to get similar results. The key is to not use too much light at once. If you do you risk overexposing the shot or washing out the colors too much.
The second step involves getting down on eye level with whatever object or person you're taking pictures of. This helps give viewers an idea about why they should want something from this particular business over others. Especially, when there are many others who sell similar items/services but lack good photography skills.
Staging is one of the best ways to make your photos look professional. It doesn't have to be difficult but requires forethought and planning.
The most crucial staging tip is to avoid going overboard. The best way to get a good shot is by having a simple background with little or no props in front of your subject. If you're trying too hard with numerous props, this can end up hurting the overall quality of your photos.
Your subject will compete for attention with all those things in the foreground that aren't meant for them. Instead of showing off how much effort you put into staging these shots, keep things simple and let them speak for themselves.
One of the biggest mistakes you could make is overdoing it with Photoshop. Using the right tools in the first place is better than going overboard with Photoshop. Take, for example, content-aware fill. This tool automatically fills empty spaces in your image by copying from areas around them and blending everything together seamlessly. This means there are fewer chances for mistakes like uneven color tones or smudges. These are small issues that can take away from the professionalism of your images.
All in all, the key to making your photos look professional is simple – put in the work. It may seem like a lot of effort at first. But, once you take these steps before each shoot, it will become second nature. When you're ready to share your finished images with the world — on Instagram or in print — you can rest easy knowing they'll look their best!