5 Proven Ways To Expand Your Business's Social Media Presence

Expand Your Business's Social Media Presence

Social media is known as one of the best ways to connect with people across the globe. But these days, it has become a platform for businesses to promote and reach a wider audience. This is why having a social media presence is essential, whether you’re running an offline or an online store.

With millions of people using social media platforms, these provide exceptional options to gain potential customers and engage with your existing clients. Such platforms also help drive valuable conversions and traffic and boost your brand exposure.

If your business already has social media profiles and wish to maximize them, here are some of the proven ways to expand your social media presence:

  1. Create A Unique Visual Identity

One of the ways to expand your business’s social media presence is to create a memorable visual identity. To do this, posting content regularly isn’t enough. When creating a brand identity, your content must capture the same feel and look. It means the fonts, colors, logos, and graphics used must be identifiable across your marketing campaigns.

The best ways to create a visual identity that’ll set your business apart on social media include:

  • Investing in quality photography unique to your business and avoiding stock images.
  • Develop templates that feature your brand’s visual identity and applying them to all your social media profiles.
  • Sticking and curating to the brand guidelines that explain your brand’s logos, fonts, and colors.
  • Exploring creative possibilities with tools like Canva's Free Draw feature to add a personalized touch to your visuals.

These are some tricks you can consider to achieve a distinctive brand identity. It can make a difference to your social media presence growth when done right.

  1. Keep Your Content Fresh

Avoid posting the same links over and over again. If you want to expand your brand’s online presence effectively and make your social media marketing campaigns work, you should provide your audience with something exciting, fresh, and new.

For example, try creating bespoke content to catch your target audience’s attention. If you’re unsure about writing blog posts, you can opt for visuals like a well-designed photo montage or a breathtaking video. The choice is yours, and all you need to do is experiment with the available options.

While keeping your content fresh is crucial, avoiding over-sharing is also essential. If you have a particular message you want your audience to know immediately, think of other ways to do it. You could share an interview or write a press release.

  1. Use Hashtags Wisely

Hashtags are only effective when you use the right ones suitable for your business. Therefore, be sure to use hashtags that make sense for your audience. For instance, if you share a piece of social media tricks, then use hashtags related to it. Your hashtags won’t make sense if you use something irrelevant to your content.

Once you use the right hashtags, you’re making your content searchable on platforms bombarded with other content. It improves the chance to reach a more targeted audience that will give your social media profiles a follow.

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  1. Paid Promotions

If you want to take advantage of social media for your brand or business, another way to expand your presence is to consider paid promotions. Almost all social media platforms have the option to run ads. Using such ads, you can quickly reach more audiences throughout your social networks.

The good thing about paid ads is that you can target an audience based on interests, location, and demographics. This way, you can target potential connections and get better conversions and engagement.

There are many things you can do with paid ads. You may run ads to boost engagement, drive sales, get link clicks, and increase page views. Then, you can check how well your ads are performing through analytics. Depending on the insights, optimize your ads to get your desired results.

  1. Promote Your Social Media Profiles

You can’t expect your customers to know all your social media profiles. For this reason, you should share your social media accounts with customers and prospects. Doing so will make it easier for potential customers to like or follow your social media accounts, expanding your presence on such platforms.

To promote your social media profiles, here are some of the things you can do:

  • Promote social media accounts in your email marketing campaigns
  • Include social links in your emails
  • Add social media icons to your marketing materials and website

In addition, tell people to follow or subscribe to your social media account. The wider you promote your social media accounts, the more likely you’ll build a social presence and drive your growth.


Expanding the social media presence of your business can be difficult, especially in today’s highly competitive market. But if you follow these strategies with consistent effort and dedication, it’s much easier for you to achieve them.

Just remember that social media presence growth isn’t an overnight process—it takes time and hard work. You must be patient and experiment with your social media strategies until you get the desired results.

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