If you're thinking about starting a business in the shoe industry, it's essential you know why people spend so much on shoes. When you're trying to convert visitors into customers, you'll be able to tap into their wants and needs.
Why do you spend so much money on shoes? If you asked ten people, you'd probably get ten different answers. We'll look at the biggest reasons today, and you'll find it easy to market your products once you memorize them.
Loyalty is something that influences our choice of footwear. If you've had a good experience with New Balance, why would you want to run in anything else? Once you own NB shoes, it might be hard to tempt you away.
If you're running a business that sells different brands of shoes, you need to tap into the loyalty of customers when marketing to them. Starting your own brand will be tough, so you'll need to build up trust with customers.
When Kanye West wanted to promote Yeezy shoes, he built up a lot of hype. Everyone was desperate to own a pair as soon as they were released. Nike Vaporfly shoes were banned by the Olympics, which meant weekend runners wanted them.
Would you be able to build up hype about your shoes long before the release date? If you already have a customer base, it's easier than you think. You will need to build up your following right now by getting creative.
Air Jordans are one of the most popular shoes in the world. It's because Michael Jordan is the best basketball player that's ever lived. Under Armour is huge because Stephen Curry is a genius on the court.
Do you think you'd be able to hire a face to go along with your brand? Even though you'll need to spend money, it will generate lots of revenue. Influencers can generate sales even if their names aren't on the shoes.
Do you get your shoes online like most other people these days? In the past, it was tough convincing customers to buy shoes online. Everyone wanted to examine them in stores to make sure they weren't wasting their money.
What will happen if all your shoes are comfortable, built to last, and always fit perfectly? Customers will feel comfortable buying them from a website. Work hard to ensure your shoes are top quality 100% of the time.
Collectors are always looking for exclusive shoes. Even if you're not a collector, you'll probably be scared to wear limited-edition footwear. Are you willing to stop manufacturing certain styles once they're sold out?
I know it seems like you won't make lots of money, but you can usually price the shoes higher. It might be worth waiting until you're well-known before offering exclusive shoes, or it will be hard to get your business off the ground.
Find out exactly what your customers want before you start offering them shoes. If you get it right, the orders will start flying in. Especially if you use smart marketing tactics.