2023 is already shaping up to be the year that digital marketing was flipped upside down. A challenging economic landscape has caused many companies to cut back on their ad spend. At the same time, overall digital marketing revenues are at all-time record highs, with highly uneven spending across industries.
Meanwhile, new technologies and a changing regulatory environment mean that the old digital marketing tips just won't cut it anymore. With that in mind, here is what you need to know to build an effective digital marketing strategy in 2023.
No digital marketing guide worth its salt will neglect to mention the importance of ChatGPT to the discipline.
This powerful, intelligent generative AI tool came seemingly out of nowhere and is all anybody in the industry is talking about.
While the written content provided by ChatGPT still has a way to go, its value lies in its ability to generate ideas and structures for your content. The result? A potential productivity boom for your digital marketing campaign.
Video marketing has certainly had its ups and downs over the past decade, but now it seems to have found a settled status as the preeminent format of communication.
86% of businesses now rely on video marketing, a number that will surely rise again over the course of the year.
Important emerging trends in video include a focus on longer content, the rise of "explainer" videos, and the almost-complete abandonment of Facebook in favor of LinkedIn, Twitter, and YouTube.
While ChatGPT might have some use as a static search engine (albeit one that is not technically connected to the internet), Google will continue to dominate.
If you want your Google Ads and other online ads to have maximum impact, using those same old industry keywords won't cut it anymore. Instead, you need to stay on top of what your target customers are saying online. This way you can adjust your ad keywords on a weekly basis to stay front and center. For this, it's always best to use a quality Google keyword planner to find the right keywords for your campaign.
Regulations around what you can and cannot do with customer and browser data are tighter than ever. There are more policies in the pipeline, so now is the time to make sure your digital marketing strategies handle customer data in a compliant manner in all markets where you operate.
Remember to always get active consent for processing and using customer data. This will ensure you avoid being hit with a hefty fine.
While most of us have seen this coming for a while now, it bears repeating that no successful digital marketing strategy can afford to ignore TikTok. The app has rapidly risen to become the tool of choice for brands across virtually all industries. This is primarily due to the very high levels of engagement and reach that the platform offers.
If you don't have a TikTok strategy in place yet, now is the time to start building one.
Digital marketing is an ever-changing field, constantly being influenced by new trends, technologies, and temporary fads. However, these tips can support your growth not just in 2023, but beyond.
For more tips on actionable digital marketing ideas that you can implement today, we have you covered. Make sure to consult our dedicated marketing hub for top-notch insights you can trust.