What is most important when searching for a new job? When it’s time to begin your search, you likely rush to refresh your resume. Or, perhaps you start combing through old contacts for a reference. But what if I told you that your everyday online presence can be just as essential as an excellent cover letter?
As we transition more and more of our lives online, commonplace practices become digital. Things like scheduling appointments, communication, purchasing essentials for our families, and even applying for a job are just a click of a button. According to the experts, your online presence may soon replace your resume.
So whether you are searching for your next job or entering the workforce for the first time, here are several ways you can radically transform your online presence and even use your iPhone to land the job of your dreams.
When considering using your social media accounts to advance your career, there is an important question to ask yourself. Do I conduct myself online the way I would at my dream job? Using professional photos and language across all social media platforms sends a strong positive signal to potential employers. Thereby setting you up for success when you are inevitably searched by a hiring manager.
If you’re having a difficult time deciding what’s appropriate, there’s nothing a privacy setting can’t fix! Familiarize yourself with the different filter and privacy options available. However, don’t erase your presence entirely as the goal is to be searchable.
Now that we have cleaned up our act, it’s time to curate our presence online. You should start by integrating all your social media accounts. If you have the same name, the same clear photo, and a similar bio across LinkedIn, Twitter, Facebook, and Instagram, it makes it easier for potential employers to find you. Curating your presence and integrating key information across all platforms establishes a clear picture of who you are and what you are like to work with.
In searching smarter, not harder, now is the time to be specific with the kind of job you’re searching for. While it might be easy to one-click submit 50 applications on a massive job search site. You should consider the quality of the applications and whether the jobs you are seeing align with your goals and desires. Use the internet as a tool to get more specific with your search. There are many reputable sites like PracticeMatch, which is a job board for healthcare professionals. This site helps medical professionals zero-in on a specific area in their field and find a job. The same thing applies to job boards for any industry. It can save you a lot of time and energy in your online job search.
If you view yourself as a small business, as well as an individual, you will begin to market yourself like one. Monitor the content you post on your social media accounts with consistency and professionalism. And, soon your online profiles will be sure to catch the eye of potential employers.
If you are qualified in your field and know what potential employers are looking for, you are off to a good start. Following these tips will help to transform and curate a professional, compelling online presence. You can elevate above the noise and put yourself one step closer to landing that dream job.
There are many frustrating elements of a job search that are out of our control. But there are just as many ways we can take control of our own future by using the online job application process to our advantage.