With a user base of well over 1 billion people, Instagram is, by all means, the fastest growing social media platform in the world. In addition, besides the battle for users, Instagram has won the battle for engagement as well. In fact, the platform generates 4x more interactions than Facebook. These statistics clearly indicate why nearly all businesses worldwide are keen to jump on the Instagram marketing bandwagon. They all want to use the platform to their advantage.
Nonetheless, let’s get one thing straight: getting Instagram marketing right is not an easy task. If you want to become great at Instagram marketing, you’ll first need to learn the ins and outs of the network. This will allow you to successfully create and run marketing campaigns to bring new clients and conversions to your company.
The good news here is that you’re at the right place. This article will reveal the four best tips that you can adapt to help you become great at Instagram marketing.
First things first, before you even start thinking about your Instagram marketing game plan, make sure that you have an Instagram business account. You can accomplish by switching your current profile to a business account. Head to your settings menu and click on the “switch to business profile” button to start.
If you wonder why it’s essential for you to switch your profile to a business, you should know that some significant advantages come with having a business profile. For example, your followers will be able to click on your contact button to have a word with your customer service team. This works just like if they were visiting your company website.
In addition, a business profile permits you to create and publish Instagram ads without needing to use Facebook advertising tools. You will also gain access to your Instagram analytics tools, called Insights. This provides stats about the reach of your posts, impressions, engagement data, and many more.
And if you want to know how to identify the target audience more efficiently for your subsequent campaigns. Use Instagram Insights, to get a breakdown of the demographics of your followers. This includes information on their gender, age, location, and most active hours. After all, the more you know about your followers, the better content you can deliver.
Do you know that you can increase your company’s sales on Instagram just by posting product teasers on the network? Instagram is the perfect social media network to advertise your new products. If you play your cards right, you won’t annoy your followers with your promoting content or scare them off with advertisements, either. For that reason, product teaser posts are the perfect way to showcase and talk about your company’s new product. Thus, increasing the excitement about it without looking like you’re trying too hard.
The best thing about product teasers is that they perform because they don’t force your audience to purchase instantly. Product teasers on Instagram work for almost any industry. Starbucks frequently teases its audience by announcing seasonal drinks with sharp imagery on its profile. So, don’t be afraid to show off your new goods or services by posting product photos. Just make sure to do it gently.
If you want to engage with your Instagram followers on a higher level so you can build up your Instagram community and market your brand better, establishing an interactive branded hashtag for your business is a great way to get there. For example, Red Bull has racked up over 488,000 posts featuring their hashtag, #givesyouwings.
Your followers can use the hashtag to post user-generated content and search through all posts relating to your company. In addition, having a company hashtag will also let you quickly search for the images that you might want to re-post on your page or account.
Establishing a branded hashtag that users can easily search is essentially an excellent form of free advertising. Especially as every time someone posts something using the hashtag, they’re basically exposing your business to their followers.
Lastly, on our list of tips that can help you become great at Instagram marketing are influencer takeovers. This is where you essentially connect your business with an influential person celebrated within your industry on Instagram.
For instance, if you’re in the business of selling athleisure, you can opt to collab with a famous basketball player or fitness model. In addition, working with an influencer will disclose your business to the influencer’s followers. This is because they will announce the Instagram takeover in the days leading up to the event.
In the end, while Instagram is the absolute powerhouse in the social media world these days, you need to tirelessly work to become good at Instagram marketing. This is how you can get attention, stimulate engagement, and build strong relationships with your followers for your business. If you start your Instagram marketing strategy with a growth mindset, you’ll quickly find that it gets easier and more lucrative as you go further in the process.
