Why Are So Many Companies Utilizing Playable Ads? Here Is Why
Playable ads have changed the landscape for companies that offer digital products. When you have a significant portion of smartphone users, ads that play automatically to give the user a preview are more likely to catch attention. Today, what started mainly for mobile gaming is now turning the heads of companies developing non-gaming apps.
What Exactly Are Playable Ads?
Playable ads allow consumers to try out a product without prior installation. A gamification marketing component, consumers can tap, swipe, and flip even before they download the app on their devices. Integrate that with the brand’s voice and call-to-action, and you had just served your potential customer something that they’re about to decide that they like.
Why Playable Ads Are Raking In Consumers
It’s a highly engaging marketing strategy that lets consumers try the product before deciding to buy them. It’s a safe and effective way of introducing a campaign compared with passive static images. Playable ads have the following factors that make them hard-to-resist.
Inviting
Whether they’re videos, 3D graphics, or text, they’re created to catch the eye and capture the Internet user’s curiosity. For the first few seconds, it has to enable the user to tap on the screen or click on the link.
Smooth and Short
There’s no need to download a playable. Users can leave and move on after interacting with the playable.
Fast
Playable ads load quickly with little to no disruption that will cut or end the user’s attention.
Good Content
It has the capacity to display various content such as stunning video clips, polls, quizzes, coupons, competitions, and more.
Opt-In
Users have the choice to engage the playable or not.
Companies developing gaming installs continue to lure mobile users by immediately showing rewards they can get once they download the app. A good example is an animation of gold coins falling from opened chests. Playable ads are also great for cross-promoting products that play automatically once they choose to download and play the game.
Currently, brands benefitting from playable ads using different platforms are experiencing improved performances. With millions of impressions, 50,000 clicks can yield over 8,000 app installs. Some even report the return on ad spends reaching as much as 300%. Playable ads work because customers were able to decide on-the-spot if they like what they see. That, in turn, potentially makes them high-quality customers.
Playable Ads For Non-Gaming Apps
Mobile gaming has proven that playable ads work because they can utilize limited time and costly ad spend, track, and execute them in real-time. The trick is how to apply playable ads on non-gaming apps. To gamify campaigns that have nothing to do with any mobile games is the challenge you may have to face as a brand. The good news is that they not only cater to gaming apps, but also to various industries.
Playable ads are one of the many content marketing strategies that gives consumers a better experience. It was used by a hospital that offers virtual visits to patients. With the combination of a bot and polling technology, users got an interactive experience and answered quizzes regarding their state of health. Through playable ads, the hospital can connect with their patients emotionally, embrace their diversity, and offer healthcare assistance through virtual means.
In Conclusion
Playable ads continue to increase the visibility of various brands by offering a different kind of encounter. Companies can now engage potential customers in real-time, which contributes to more exposure and sales conversion. Knowing the factors of creating successful and efficient playable ads benefits the mobile gaming industry and various industries such as healthcare. Playable ads help connect beneficial apps with patients who need medical assistance virtually, especially during the pandemic, when hospital visitations are limited. Companies that use this type of ad unit can tap into people who like playing games and interaction. It’s a useful tool that allows you to convey your branding in a human-centered way that is irresistible.
