Having a social media presence is vitally important to the success of a modern business. Every successful company has a social media presence, from one-person start-ups to giant conglomerates. Facebook, Twitter, YouTube, and Instagram are the four leading social media platforms. However, TikTok is rapidly gaining popularity, especially with the younger demographics.
Effectively managing a social media account is a full-time job. Your followers live not only in your business’ locality but often around the world. In addition, there is more to social media than just sending a tweet about your latest product. Furthermore, you need to perform a detailed analysis to see which of your social media posts work effectively. You want to see which gain plenty of engagement and which are dead in the water. Thankfully, many social media management programs are available today that take the sting out of managing that aspect of your business.
Also, to note: Using a link shortener in social media can be very beneficial as it can make sharing content much easier and quicker. It also helps with tracking analytics and improving click-through rates.
Sprout Social is considered the best social media management tool in 2022. The software supports all the major platforms. It is an all-encompassing tool that ticks almost every box. The user dashboard allows you to manage all your accounts in one place. Thus, making it a breeze to create posts and engage with your followers without having to jump around different screens. The scheduling feature is super simple to use. You have the choice to post immediately, schedule at a predetermined time, or use Sprout Social’s algorithm to choose the optimal time to post automatically. This means you can target users when they are online. Therefore, increasing the chances of engagement. You can send a tweet about the latest Bovada bonus code when the East Coast is online and again at a West Coast-friendly time. Plus, you can do so with a couple of mouse clicks, leaving you more time to focus on other areas of your business.
Sprout Social also has an extensive reporting system that makes analyzing your social media activity a doddle. Create reports about your accounts and those of rivals to see what works, what does not, and what similar companies post.
Unfortunately, all this high-tech comes at a premium. While there is a 30-day free trial for new users, the standard plan costs $89 per month, with this price increasing to $149 per month for the professional package. An advanced plan sets users back $249 per month, which is very expensive.
Hootsuite is a fantastic piece of software that makes managing your social media channels exceptionally easy. It allows you to handle more than 20 social media accounts from one easy-to-navigate user interface. Better still, there is a free version. This allows one user to schedule up to five messages over two social accounts. Often, the free plan is enough for smaller businesses.
Those who want more accounts and unlimited scheduled messages can purchase a professional plan for $49 per month, which is excellent value. This plan comes with a raft of analytical reports. However, the most detailed reports increase Hootsuite’s cost, with fees of $599 for the business plan. It is probably best to stick to the free account or the professional plan. That is unless you have a massive business that can justify almost $7,200 per year for the business plan.
As far as social media management tools go, Agorapulse is a great option. It offers a very user-friendly design similar to a smartphone user interface. The easy-to-navigate software allows you to easily track vital insights. Users can publish on multiple social platforms, simultaneously from the same dashboard. Supported social media platforms include Facebook, Twitter, Instagram, YouTube, and LinkedIn. It is also easy to respond to comments through the tool without having to log into each platform.
Along with social media account management, Agorapulse allows 3rd party plugins, detailed marketing tracking, workflow management, keyword tracking, and other advanced tools. Agorapulse has a free trial and the pro plan is $99 per month, which is suitable for small teams. However, larger companies will need the enterprise plan at $199 per month, or a custom plan.
SocialBee is a social media management tool for entrepreneurs, businesses, and agencies who are looking to enhance their social presence by putting their content on auto-pilot.
This tool allows you to add, organize and share content across Facebook, Twitter, LinkedIn, Instagram, Pinterest, Google My Business, and TikTok.
With SocialBee, you can set a posting schedule in a content calendar, organize your posts into different categories and then automatically post them on all your socials at once, customize your posts for each social media platform, recycle evergreen content or expire time-sensitive content, do content curation through RSS Feeds, enjoy real-time preview of your upcoming posts and use URL shorteners to track your links.
The best thing about SocialBee is that it is a very affordable and user-friendly tool for start-ups, solopreneurs, and entrepreneurs looking to up their social media game. The pricing starts at $19 per month. This gives you unlimited scheduling & editing options, and access to their Canva integration in the post editor, while allowing you to benefit from 10 more integrations in the app.
Buffer is the best option for those social media gurus on a tight budget because plans start at only $5 per month. There is also a 14-day free trial available. This allows you to put the software through its paces before you part company with your hard-earned cash.
Buffer does not connect with as many platforms as its rivals, but the major players are all present and correct. The free plan is limited to a trio of social profiles. This may be enough for you if you, for example, only use Instagram, Facebook, and Twitter. All plans come with an auto-scheduler, optimization tools for hashtags, tags, and mentions, plus an in-built link shortener.