Visual Imagery Keys in Media...An Interview with Canva's Chief Storyteller

You've heard it say, "a picture is worth 1000 words..."  (perhaps online it's worth 100,000 words!)

In this podcast episode, Mike spends time with Canva Chief Storyteller, Zach Kitschke.  Canva, the non-designers dream design tool, has taken the digital world by storm!  Launched in beta the fall of 2013, Canva has surged forward in growth and just announced the mega-hire of Guy Kawasaki as Chief Evangelist.  Hear more about the launch, Guy, and design tips!


Our eyes are attracted to visual imagery.   In fact, our brain processes imagery hundreds of times faster than text!

With this being said, it's no wonder that using graphics on Social Media delivers a much more powerful traffic driving and engagement impact. It catches the eye and draws fans in to check out  posts and entices them to spend more time and read more. But the problem is, so many of us are not designers.  We need designs, we need eye-catching images, we need it quick and easy.  Enter Canva!

This is the problem that Canva has solved for so  many growing users over the past 7 months.  Canva has grown to over 360,000 uses who have created over 1.5 million designs!  Users of Canva include both  professional designers and non-professional users, each delving in and creating from Canva's 1000's of designs.  As well, they deliver new designs every single week!

It was pure joy to host Zach and talk more about the fast-growing and creative Canva!

Listen Now

Subscribe:  Halftime Mike on iTunes  | Android users via RSS  | Listen on Stitcher.

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In This Episode

Mike and Zach discuss...

  • How Canva Startedguy-kaw
  • Growth and key changes
  • Overview of features
  • The hiring of Guy Kawasaki and Peg Fitzpatrick
  • Design keys for great images
  • Zach also shares some tips that helps users maximize their design creations.
  • Did you know that Canva has Pinterest Templates, Facebook Ad and Cover Image templates, and even designs for print materials like business cards? They do!

More About This Podcast Show

The Halftime Mike podcast is a show designed to help busy owners and marketers learn doable ways to grow leads and leverage online.  There's so much information online, it's easy to feel overwhelmed.  I take that "social overwhelm" away by giving you specific tactics to implement right away!

More about Zach Kitschke:

Zach is the Chief Storyteller for Canva. He writes regularly on social media, branding and public relations and has achieved coverage in publications including Mashable, TechCrunch, PandoDaily, NBC, Forbes and The Next Web.

He has worked with a number of brands on social media, PR and marketing projects.

Canva Podcast Episode Resource Links:

Next Doable Task:

It's always about taking away learnings and applying them!

What’s your key takeaway that you need to do in the next 24 hours based on listening to this?  Have you registered for Canva yet?

If you are having trouble deciding, my tip is to have you use one of the templates for Pinterest and use a recent blog post that has a few points.  Take the points and turn it into a Pinterest image!

Help Spread the Word!  Please let your Twitter followers know about this podcast. Simply click here now to post a tweet >>.  If you enjoyed this episode of the Social Media Marketing podcast, please "go over to iTunes, leave a rating, write a review and subscribe.

Why the Halftime theme Mike?

I’m a Indiana Hoosier native where basketball is the top sport.  Every team heads to the locker room at halftime to evaluate the first half and create a updated plan for the second half.  That plan includes adjustments based on reviewing what worked and what didn’t. The “halftime” is a key review point where the game stops, the team pulls away to huddle in the locker room away from the fans, and they come out prepared and ready to succeed in the second half. That’s what this podcast is all about, taking the time to pull away for bit to evaluate, learn, and set some strategies for your business to succeed in the second half.

Join me by subscribing and let me be your “business halftime” to help you find great success going forward!

Subscribe via iTunes:  Halftime Mike on iTunes  | Android users via RSS  | Listen on Stitcher.

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