The Power of Handwritten Notes in Business
Image via Flickr by marklordphotography
Have you noticed your email inbox filling up faster with each new day? Perhaps you receive form letters, bulk emails, and outright spam with a frequency that makes your head spin. Businesses have seen a dramatic increase in the need to send out marketing emails and emphasize their social media presence, but these ideas can quickly become white noise.
If you have noticed how impersonal marketing has been lately, you’re not alone in this matter. The time-tested method of a handwritten note could be the strategy to get your business ahead of the pack. Take a look at how you can use the power of handwritten notes to engage with your customers today.
Make It Personal
While it would be foolish to completely ignore today’s digital and tech advances and the business efficiencies they provide, consider that a personalized touch could help you engage with your customers in ways others will often overlook.
Sending out bulk email marketing messages to a targeted list, creating engaging and interesting content for social media, and sending out printed letters can definitely be an effective strategy, but you need something unique to take your business connections to a higher level of relationship. Taking the time to follow-up with a new or existing client with a handwritten note expresses that you care about them as an individual, that you will do more to meet their needs, and it will set you apart from those who are going along with the typical business flow.
Build Relationships With Your Customers
It’s easy to think of customers as nothing more than consumers who simply want products and services, but it’s important to remember them as people with wants, needs, and desires that are unique to only them. Writing a handwritten note is a great way to let customers know that you are thinking about them individually, that you remember your interactions with them in a way that shows the benefits of loyalty to your brand, and that you will take the time to meet their needs.
Engage New and Existing Customers
There is no small consequence to letting your customers know who you are, what you do, and how you are able to accommodate their needs better than your competition. By sending a handwritten note, you can accomplish this in ways that other marketing and advertising methods simply are not matching.
Making the time to craft a thoughtful letter to customers will afford you the opportunity to clarify what benefits you offer that others can’t match. A personalized note can also help the customer connect emotionally in a positive way with what you have to say, and you can even introduce something new that they might have never considered.
You will want to make your notes simple enough to follow. Use short paragraphs or bullet points to clearly state what you want them to know about your business, and employ a call to action that motivates them to take you up on your offer.
Technology has changed the way people do business, but taking a step back to write a handwritten note can help your business show customers that you can meet their needs in ways others can’t. Take the time today to write a letter by hand and use the power of handwritten notes.