Search engine rankings are critical to every website owner, whether it's a personal or corporate website; you need more traffic and activity on it daily. Some methods and patterns can help increase all the good traffic you need and make your website a huge success. Your website's lifespan depends on how good your ranking is, so take a look below at some tips to raise your rank to new heights.
It stands for search engine optimization and it's your number one weapon to increase the amount of your quality daily traffic. Countless search engines have primary search results, and the highest ones get the most clicks and visits from users worldwide. Plenty of experts around the world try to assist companies with their websites, even if you're living in Melbourne, Australia, a city in the state of Victoria. SEO Melbourne based professionals believe that it's the game of making Google see that your content is worth the top spots. It can be challenging sometimes because the rules of search engine rankings are dynamic and changes every so often. This happens when Google decides to improve the quality of the search engine results, so the rankings of different sites would change because of many factors such as backlinks, keyword choice, content being posted, and many more.
Most of your website visitors come from different backlinks from other sites, articles, and posts that have similar content or content that is related to your website. So it's crucial to check if these backlinks are acting positively for your benefit or not; it can affect your search engine ranking dramatically if it isn't. Google tends to do periodic audits on links and could sometimes recognize your backlinks as something called "Black hats", it means they perceive it as a bad optimization tactic for search engines. So you have to be 100% sure that they are of high quality and are from reputable platforms and contain decent content. Because your ranking can increase higher if they are done correctly.
Speaking of decent content, It's imperative that you post fresh content to the world; useful content that people can relate to. If different people find what you're providing are very useful, then they would come back and visit your website again. Making more people click, visit, and share it around. Anything you provide has to be tasteful and attractive, whether it's an article, a set of pictures, different videos, guides, or reviews. And remember to optimize the sizes of your imagery in a way that doesn't slow the page down, you don't want users to leave because of slow loading time. When you're building your fan base, it's important to keep them happy and satisfied, because that would ultimately bring you more new visitors. So in the long run, your ranking would scale higher up in the search engines.
Some websites tend to be inoperable on mobile devices, and that's something counterproductive for your rank and exposure. The mobile world has taken the world by storm, spreading throughout many different continents in the world, and so many people prefer using their smartphones for their daily internet browsing. So you need to be sure that your website is mobile-friendly because statistics show that 74% of web searches are done through smartphones. That is a huge percentage you'd be missing if you're not complying with the times and making the necessary optimizations for your website. If you want more decent traffic that helps you in the ranking race, then you should be part of the Google mobile index and watch your success boom.
How long your website takes to load is extremely important, you don't want people to leave your website and check somewhere else because the page took too much time to reveal its content. Researchers have supplied us with statistics that show 40% of users tend to leave a website if it takes more than three seconds to load. That is a huge problem for many website owners because that means their ranking would go lower instead of higher up. It's also proven that there is an imminent 7% reduction in your overall conversion rates if your website has a one-second delay.
So it would be prudent to hire a decent and professional web host to take care of your website, and have strong reliable servers that don't cause any lag at all. That way your users would be satisfied and continue to check your content, making your rank higher than before. A good web host can prove to be your number one ally and supporter when it comes to the rankings, they might have experts that can monitor the Google analytics and search console for you. Giving you frequent reports of your progress, so you can come up with plans to be better.
Another way to show Google that you have relevant and decent content is by having good keywords, they are much more valuable than pictures and videos because they are difficult to decode. For better search results that work in your favor, you need relevant keywords that relate to your website's content and try not to overuse the word so many times on the same page. This is because that would be considered to be spam and Google won't take it lightly; you should have your wording connected and similar, this is something known as LSI keywords. If you are having problems making the connections perfectly or have problems with the placement and choice of words, then you should consult a professional help or utilize different online tools to assist you in your goal of being on the top of the rankings.
The road to success never ends, it's an ongoing process that changes sporadically. It would be wise if you constantly keep an eye on your progress and any possible changes in your traffic that you could encounter. Your position and ranking depend on how well you understand the search engine algorithms. So keep researching the best ways to meet people's demands with your content, it will help you obtain that high ranking that you ultimately need to succeed.