It’s not just the products you sell in retail that matters, but also how you display them. If you can present a retail display in an attractive, logical manner, you can drive revenues through the roof.
In this post, we take a look at some tried-and-tested retail display ideas, as well as some that are a little more original. Check them out
Before you do anything, you’ll want to make sure that you present your merch in a clean, tidy and organized manner. If you allow disorganization to creep in, customers will assume that you take the same approach in the rest of your business, and they will be far less likely to want to work with you. A shambolic shop floor suggests equally shambolic services.
The next step is to make your merchandise easy to see. And while this might sound trivial, it is actually a much more complicated problem than many first-time retailers imagine.
The main issue is visual occlusion – this is blocking the line of sight to the product. For instance, putting items on shelves high up can prevent customers from seeing what’s
What you want are open shelving systems that don’t clutter up your walls or prevent customers from seeing what you offer. Shelves should be lightweight and offer enough strength to support products safely.
Even if you have competitively-priced products in your store, you can let yourself down if your fixtures and fittings are in bad shape. Broken and damaged sales counters, gondolas, and signs all create a bad impression.
Fortunately, fixing these is relatively easy. Get a handyman service to come and repair anything that’s broken.
Many retailers forget about the importance of pricing to consumers. They assume that people have money in the bank to purchase whatever wares they sell, but that’s not always the case. Sometimes buying a Gucci bag means living off ramen for
Therefore, always post your prices next to the items that you sell. Make it clear what you’re asking for each product to avoid awkward conversations with the cashier at the checkout. The only exception is ultra-luxury stores where customers arrive by appointment.
When customers walk through the door, you only have a few seconds to grab their attention. If your signage contains too many words, they won’t be able to take it all in, and you could miss an opportunity for a sale.
To fix this, keep the messaging simple. Focus on slogans or advertisements with just a handful of words. Try to communicate everything in the shortest space possible.
Shoppers naturally react positively to bright colors. They indicate that something interesting is going on, and they want to be involved. Colors are a good way to highlight any special offers currently available. It’s also a way of creating a focal point if there is a line of products that you want to sell in particular, especially seasonal items.
Unless your branding says otherwise, go with primary colors. Use bright paint on backgrounds, shelving and walls.
Roadside signage is a potent way to get people more interested in your store. Therefore, how you present your merch on your building’s exterior is also extremely important.
Start by taking a look at your window displays and asking whether they are enticing enough to draw people in. Are your products beautifully-arranged or not?
Next, consider whether your exterior tells the right story. Does it complement your brand? What type of experience does it communicate to the customer?
If you display the same products to consumers on your high-traffic displays week after week, month after month, customers will soon get bored. They’ll long for the day when you mix things up a little and give them something different to think about.
The best approach here is to plan out the lines that you want to sell in volume ahead of time. Focus on selling products that are seasonal first, and then overstocked items later. If merch doesn’t sell, move it to the discount counter and use your high-traffic displays for all your high-margin items.
Lastly, try to display products together that share a theme. This way, you can encourage complementary purchasing. For example, you might highlight that a particular pair of shoes goes with a specific bag, increasing the likelihood of selling both.
