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All About the Swag: Clever and Creative Swag Bag Ideas for Startups

Creative Swag Bag Ideas

You opened a cookie shop. However, your store must compete with nearby a grocery store. You begin to worry.

You wonder how you can gain traction when customers can buy cookies from a convenience store.

You know that your cookies are much better than the store-bought variety. You make them from scratch.

And, you use a secret recipe that has been in your family for generations. Everyone who tasted your cookies loves them.

But you have no idea how to reach customers in the community.

In this case, the cookie store owner can distribute swag bags at fairs or parties.

One way to offer new products or samples is through a swag bag.

Some other swag bag ideas include digital accessories, online discounts, or eco-friendly products. This article will shop you some creative swag bag ideas for any occasion. Let’s explore.

Special Events

If you’re unsure what to put in a swag bag, consider the theme of the event and the profile of the attendees. If you’re starting a fashion line, for example, you can introduce swag items at award shows or upscale parties.

Event attendees generally want items that will mark the occasion of their visits.

That’s why swag bags for events is a great idea for startups. Here are a few swag items for events:

  • Notebooks
  • Food items
  • Coffee mugs
  • Apparel
  • Smartphone chargers

You can also use a swag management platform to organize your marketing strategy effectively. When it comes to swag items, create a design or logo that matches the theme of the event.

This is especially true of t-shirts or any other type of apparel. If the theme calls for it, include catchy phrases and/or bright visuals to draw attention to your brand.

Eco-Friendly Swag

More people are conscious of the environment. For one, startups can create eco-friendly bags that are cheaper to manufacture and will save on long-term costs. You can use recycled totes or bags for any season or occasion.

And, companies can fill bags with inexpensive items, such as:

  • Plant pots
  • Seeds
  • Fruits or veggies
  • Organic/natural foods or products

When it comes to products, ensure that the materials are non-toxic in nature. For instance, you can create homemade playdough for kids that’s non-toxic.

Business Events or Summits

The corporate world hosts a variety of occasions that call for swag bags of all types. If you’re catering to business clientele, you can introduce your products or services via swag. Some swag bag ideas for business include:

  • Desktop items
  • Digital accessories
  • Free passes or tickets
  • Digital coupons or discounts
  • Product samples

Product samples are particularly noteworthy because it’s a chance to introduce new items to potential customers in the business world. For instance, tech startups can introduce small accessories such as smartphone covers to generate interest in the brand.

What are the Best Swag Bag Ideas?

The best creative swag bag ideas are ones that allow potential customers to better understand your brand. Create interesting logos or designs that will draw attention to your business.

Swag items also serve as precious reminders of special occasions. You can also use swag bags to introduce food items to new customers.

Interested in learning more? Read more of our blog to discover some other unique marketing strategies.