With the digitization of businesses, even companies that offer products have now become service firms. This is because online customer accounts, premium features, delivery expectations, warranty tracking and more are now functions that most customers hope to make use of when utilizing our firms.
The way that some of the top movers and shakers in this space, such as Amazon, have defined our need for business transparency and convenience could be considered quite intensive for some, but a great opportunity for others.
One thing is for sure - customers appreciate being kept up to date at all times like nothing before. It’s not hard to see why this is important, after all, making sure that any issues are attended to immediately, that they feel informed and respected during all stages of our aftercare, and that they feel as though they can ask questions or ensure account changes where they’re needed is worthwhile to think upon.
In this post, then, we’ll discuss how to keep your customers updated at all times, including the positive effect this can have. Without further ado, let’s get started:
Mass texting, via a mass text messaging platform is a great way to give account updates, to inform your audience of news that they need to keep on top of, or to make sure that they have the codes they need to access your services. For instance, two-factor authentication tools that deliver an SMS can be a great way to keep a customer account safe on the client-side. A simple fixture like this can help you make the initiative, rather than forcing them to set their preferences (which they may not know how to do) ahead of time.
If you have a website or app, it can be helpful to schedule a small popup notifying your users of any news that has come about. For instance, you might see that newsletter sign-up forms pop up when you access certain websites, or sometimes, discount notifiers leading to certain sections of a store will present themselves. These pop-ups are less intrusive than expected because a visitor is using your website anyway, but they can be tremendously informative and inclusive in the long run.
Of course, one of the most commonplace means of updating clients worldwide is through websites like Facebook, Twitter and Instagram. Twitter is especially useful because this is the platform that has been chosen by many important professional figures, and the tweet platform is ideal for short, informative updates. No matter if it’s posted on your blog, discounts, or new product launches you hope to generate hype for, a Twitter page can bring together the best of your users and help them enjoy a handy reference point for when you need to update your audience. As you can see, when digital servers go down, it’s not uncommon for services to immediately use Twitter to showcase that they know about the issue and are working on it. Having that kind of flexibility is a wonderful outcome.
With this advice, you’re sure to keep your customers updated at all times.
