Use Google Analytics to improve your site conversions and user experience by learning how visitors use your website. Here are some ways to use this tool.
As a small business, how you market and promote your products and services is important. Understandably, you will want as many consumers as possible to jump on board with your brand and become a loyal customer. However, unlike the large giants, you may not have an endless pot of cash that you can use for […]
Starting a successful digital marketing campaign can be difficult without the right software to help you. Luckily, there are many ways in which software can aid you in meeting your digital marketing goals, whether you need to communicate with your audience, create a stellar website, or protect your tech from hackers and threats. This guide […]
Digital marketing space is fluid and dynamic so staying updated can give you a competitive advantage.Use these 6 digital marketing trends heading into 2020.
When you run a business-to-business company, you have many challenges that you just don’t have to worry about with other kinds of business. That is something that you are going to have to be aware of if you want to get ahead, and in particular you will need to make sure that you know what […]
Small business owners can sometimes feel crowded out by the larger companies that are able to advertise across a number of channels at once, paying through the nose to draw in more consumers. For companies with multimillion-dollar marketing budgets, digital marketing can feel like a monopolizing joy, taking over web pages with well-designed and well-targeted […]
If you are starting your business, it’s highly likely you can’t afford just to spend your money randomly. The funds you have don’t represent a buffer in your start-ups bank account, it actually represents the runway you have for your start-up to take off or crash horribly. That’s why you need every single expenditure to […]
With less than half of the year left, it’s easy to give up in 2019. We can start planning for 2020, right? You can, but you’d be missing out. Less than 10 percent of marketers aren’t treating digital PR as a priority. But you want to. Or you wouldn’t be reading this post. So jump […]
Did you know that the SEO industry is set to top $80 billion by 2020? Clearly, SEO in digital marketing is serious business. But how does it factor into your current strategy? Despite what you may have read, SEO is anything but dead. As the figure above attests, it’s a thriving business. And with good […]
There is no arguing the fact that the 21st century has witnessed more technological developments and advancements than any other generation in the history of the world. With so much new technological inventions and the advancements of many already existing technologies going on everyday in the world now, there is barely any aspect of life […]
In the modern era, no business can afford to ignore the opportunities created through digital marketing– especially medical professionals. While it’s true that the medical profession will always be a necessity, there’s a lot of competition in the marketplace. Modern medical practitioners need to stand out from the noise and connect with their audience. There […]
The internet is a big hit in the business landscape. It’s defining how things are done in business in the future—including digital marketing. Google is the first stop where people go when it comes to searching for information. It’s where businesses base their marketing strategies. In a nutshell, promoting your website via digital platforms is […]
As a small business owner, you likely feel you should be doing more online and implementing more digital marketing opportunities. Having a digital presence is one of the best ways of building brand awareness and reaching a broader audience to grow your business sales. When you are just getting started, it may seem overwhelming to […]
Marketing is a crucial part of any business. If your marketing isn’t right (or you don’t do any at all), then you won’t find customers, you won’t be noticed, and you won’t be able to succeed. No matter what you sell or what services you provide, you need to carry out some form of marketing […]
The world of digital marketing is constantly changing as new strategies emerge and new opportunities are exploited, so it’s pretty crucial that you stay on top of both the current and upcoming trends or you risk missing out and getting left behind. So as 2018 comes to an end it’s a great time to look […]
A new year is here and it’s time to review and be sure you are implementing the top SEO & digital marketing tips for your website! Is your website and digital marketing doing each of these items? It’s time for you to review and I’m providing the checklist and tools! Ready to dive in and […]
Digital Marketing in 2018, what matters now? It’s an important question! Social Media marketing and digital marketing always evolve and shift. What’s new for 2018 and what matters now is different than what mattered last year…in some cases…and in some cases it hasn’t changed. The key is knowing the difference! Mike Gingerich dives in on […]
Yes, even a local auto repair shop can benefit from and need to increase their digital marketing strategies. Auto repair shops exist entirely in the physical world, and their customer base is typically those in their neighborhood. The problem with relying only on those who live near you is that, quite simply, you aren’t making […]
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