Local SEO Tactics For 2021
Running a business can be a challenging undertaking, especially for beginners. This is one of the reasons why SEO has been there to help entrepreneurs become more visible in the digital world. And, just like how SEO revolutionized the world of e-commerce, this digital marketing method can also be a powerful tool for local businesses.
However, with all the things that you should focus on, you may sometimes forget the importance of local search engine optimization. When your business isn’t gaining customers and visibility from local searches, it’s a sign that you should prioritize your local SEO strategies to easily increase your revenue.
If you’re new to this concept, keep reading this article to learn more about local SEO tactics for 2021.
What Is Local SEO?
In simple terms, local SEO pertains to the process of optimizing your business’s online presence and visibility to attract more customers. For example, you might be operating a local car repair shop, but there are also other local repair shops offering the same services in your city. In such a case, you might find out that some of your competitors appear in the search results that contain top listings, while the other organic search results list other businesses below.
Hence, if you want your local business to appear in the box with top listings, you should get the most out of the best local SEO strategy to target more local customers. With a good strategy in place, you can guarantee that your business achieves a higher ranking when people in your city are searching for products or services you offer.
What Are Some Local SEO Tactics You Can Use For 2021?
Now that you know what local SEO is, the next step is to get familiar with some local SEO tactics you can use for 2021. As mentioned, using some effective strategies can help your business rank high in local searches, targeting more customers in your locality.
To get started with local SEO, below are some of the tactics to consider from the get-go:
1. Build Local Citations
One of the best tactics used for local SEO is citation building. It’s a process of sending out accurate and consistent information about your local business to listing directories to make sure that search engines and customers know how and where to find your business.
Generally, building local citations can help establish online credibility for your business because it allows major search engines to look at these citations and assist customers in searching for you. For that reason, you should ensure that all information given to the listing directories are accurate and correct.
The following are some steps in building local citations:
- Secure a list of places where you build your local citations.
- Select a country and you’ll get hold of a list of places where you can add your mark.
- Branch out to relevant local directories, like business associations, local chambers of commerce, and specific niche websites, like TripAdvisor and many more.
However, if you think building local citations is best handled by professionals, you can hire a reliable citation building service provider for your local SEO efforts. By doing this, you can make sure that everything is done perfectly.
2. Get A Google My Business Listing
Another local SEO tactic to use is to obtain a Google My Business listing. It’s important because it allows your business to get metrics about how your customers engage with your business online, as well as puts your business name on the Google Maps. When your business is already placed on the Maps, your customers and prospects can easily find you.
Here’s how you can set up your Google My Business listing account:
- Sign in to your Google account and enter your business name, address, and phone number.
- Pin the marker on the Google Maps and make sure the pin is located at the exact position your store is situated.
- Aside from the phone number, enter your website and incorporate a few more optimizations to your listing.
- Once you’re done, you can check the info menu in the sidebar and click the pen icon if you want to modify other parts of your listing.
3. Perform Keyword Research
Once you’ve set up your Google My Business listing, the next step is to conduct keyword research to optimize your business website based on the type of business you run and its location.
For example, if you’re operating a car repair shop in your locality, some of the keywords you must use might include ‘car repair,’ ‘car repair shops,’ or ‘car repair services.’ From there, you can add these keywords to your webpages, particularly in your title tags and meta descriptions, to rank them in the search slides. However, in doing this, you should optimize this process without stuffing your content with unnecessary keywords. That way, you can get the most out of your local SEO efforts.
If you want to increase your business’s online visibility, it’s imperative that you take note of these strategies to maximize your local SEO efforts. Although implementing local SEO can be quite confusing, it doesn’t have to remain that way by following some local SEO tactics mentioned above. Doing so will help you get to the top of local search results in no time.