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Getting Found Online: Local Search Optimization Tips for your Business

Are you doing local and regional business?

Are people and businesses coming to your location to do business?

How are you appearing in local search engine results?

Keys for local search are coming up for your website but ALSO IN KEY LOCAL DIRECTORIES!

How do you do this?  I dive in and explain a way…

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Location-based online searches are popular among consumers using mobile devices. Local SEO has the potential to help local businesses stand out in search engines and be found by potential customers.

One vital local SEO practice involves creating and maintaining business listings on the key directories, apps, and websites that factor most into the local search engine results.

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Getting Found Online: Local Search Optimization

You don’t just want to hope you show up on page 1 of the Google search results for a local search like “Pontoon Boat Dealer Goshen Indiana” but rather the aim should be to DOMINATE page 1 with multiple results for your company.  Your website should be #1 and hopefully results 2-5 are also social media assets of your company or local directories.  It’s possible and today we show you how to rank and update those directories.

  • Moz Local

Moz Local makes it possible for users to create, manage, and update business listings across the internet with one platform that works with all the major and best local directories.

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How Moz Local Works

To use Moz Local, businesses must list their location data to the platform by entering the business name and the zip code.

The service allows users to submit or update business listings to all the big players in global search. It’s a “add once, let it go to all” type tool.

The five main aggregators of location data that provide information to local search engines include:

  • Acxiom
  • Infogroup
  • Neustar Localeze
  • Factual
  • Foursquare

It’s also possible to claim or update business listings on several local directory sites, including:

  • Best of the Web Local
  • Foursquare
  • eLocal
  • Superpages

Moz local makes it possible for businesses to ensure that listing data is correct and consistent.

This is essential for businesses since inconsistent or incorrect data may end in listings not showing up in local search results. The service also makes it possible to find any duplicate listings.

Benefits for Businesses

Here are just a few of the benefits Moz Local offers include:

Benefit #1  Easily Focus on the Important Directories 

Moz focuses on directories that have the most influence. With Moz Local, local businesses don’t need to learn about SEO nuances or remember the important directories they should submit to.

Benefit #2 BIG Time Savings

[Tweet “Checking out MOZ Local info for local SEO via @Mike_Gingerich”]

With Moz, businesses can review listings, updating existing data. Moz Local notifies businesses of any potential inconsistencies or duplicates that can confuse the search engines.

Benefit #3 – Helpful Reporting Feature

The reporting feature allows businesses to monitor the status of published listings while tracking the impact of location management techniques on local search engine results.

mozlocal stats

Benefit #4 – Easily Manage Multiple Locations

Larger businesses find Moz Local useful as well since it offers the ability to easily manage hundreds of locations.

Cost?  $84 year as a Do-it-yourselfer.  We also offer to do the service for you so you can keep focused on business!

All this and more as I dive in!

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Next Doable Task:

It’s always about taking away learnings and applying them!

What’s your key takeaway that you need to do in the next 24 hours based on listening to this?

If you are having trouble deciding, my tip is to review how you are measuring and monitoring your social media reporting.  Are you taking the time to evaluate?

What’s your biggest takeaway from my process and tools?  Share below!

Next Doable Task:

It’s always about taking away learnings and applying them!  What’s the key takeaway that you need to act on in the next 24 hours based on listening to this?

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Why the Halftime theme Mike?

I’m an Indiana Hoosier native where basketball is the top sport. Every team heads to the locker room at halftime to evaluate the first half and create a updated plan for the second half. That plan includes adjustments based on reviewing what worked and what didn’t. The “halftime” is a key review point where the game stops, the team pulls away to huddle in the locker room away from the fans, and they come out prepared and ready to succeed in the second half.

That’s what this podcast is all about, taking the time to pull away for a bit to evaluate, learn, and set some strategies for your business to succeed in the second half. Join me by subscribing and let me be your “business halftime” to help you find great success going forward!

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Of course, it’s also time-consuming to create and maintain local business listings, but Moz Local makes this important SEO tactic much easier. Here’s a closer look at Moz Local, how it works, and the benefits it offers to local businesses.