Key Factors to Consider for a Successful Business Meeting or Event in Thailand

The sunny Kingdom of Thailand is one of the most visited countries in the world, and despite its reputation as a destination for backpackers and other budget travellers, it actually receives an extremely diverse range of visitors. Besides backpackers, it has a well-established reputation as a medical tourism hotspot, and it is also receiving a growing number of MICE visitors.

Although the country’s reputation as a MICE – meetings, incentives, conferences, and events – destination is growing rapidly, this does not mean that if you are an organiser you can just agree to host your event there then sit back and relax. In order to be successful, it helps to learn as much as you can about the country in advance. This short guide walks you through the key things to consider when planning a successful MICE event in Thailand, from where to host it to the cultural customs that you need to know.

The location

If there is one place that everybody knows in Thailand, it is the capital, Bangkok. You will almost certainly pass through it if you go there because it is where the busiest international airport in the country is, but there are other large cities which also make viable locations for business events.

Below are the four main destinations that business and other travellers visit. Bear in mind that each has its own advantages, so your choice really depends on what is most important to you and your team.

1. Bangkok

The capital has the advantage of being the easiest place to reach and having plenty to see and do in terms of temples, culture, museums, nightlife, and food. It is much bigger than any of the other places on this list, so naturally there are a wider range of hotels and conference centers to choose from when deciding where you will host your event. However, the city can also be loud and very busy.

2. Phuket

This is a popular island province in the south of Thailand, known for its beautiful beaches and jungles. It is another tourist hotspot so there are plenty of things to do, and many Patong Beach hotels and hotels on other parts of the island are happy to accommodate business meetings.

3. Chiang Mai

This is the country’s second city, and it is located in the hilly north where the temperature tends to be cooler. It is well-known for its temples and is often seen as a more relaxing and laid-back destination compared to Bangkok.

4. Pattaya

Pattaya is a coastal city just a couple of hours drive from Bangkok which is well-known for its nightlife and is also a popular golfing spot.

The venue

Once you have narrowed down what city you want to host your meeting in, then you will need to choose your venue. Unless you are organising a very large conference, hotels are probably the best places to look and most can facilitate meetings.

Remember to consider how many attendees you will have, as well as any facilities you need and technical requirements you have. Many venues have in-house organisers who can help you plan your event.

Local customs

You are certain to receive great service and hospitality in Thailand, so return the kindness and leave a positive impression of your business by behaving professionally and respecting local customs. Even just using the local greeting gesture, known as a ‘wai,’ can go a long way.

Cultural activities

Thailand is well-known for its beautiful beaches, ornate temples, delicious food, and interesting wildlife. Be sure to take in some of these things during your visit, and encourage or arrange for your attendees to do the same.

Conclusion

Thailand’s MICE industry is growing as more businesses are recognising it as a great destination to have their business events in. With a little bit of knowledge about locations within the country and local customs, you have a better shot at making your event a success. Once you have dealt with the practicalities of hosting your event in the country, then you can focus on more important things like the agenda and content.