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How To Keep It Real When Getting Started in Philanthropy

How To Keep It Real When Getting Started in Philanthropy

If you have decided the time is right to start directing your energy and resources toward philanthropic ends, you may wonder where it makes sense to put your efforts. Ideally, you will invest your time and finances in an endeavor that you want to be in for the long haul. If you want to go from dipping your toes into philanthropy to diving headlong into a cause, use these guidelines to make a splash.

Seek a Personal Connection

In 2012, AOG's Frederick Baerenz became involved in a non-profit organization that a colleague had started in part because of that connection. That move exemplifies one key to finding the right long-term commitment. Your philanthropic purpose should be personally meaningful so that you are able to put in the necessary work to continue.

Go for a Cause That Is Close to Your Heart

When Frederick Baerenz and other philanthropists commit to causes, they generally focus on those that touch them even beyond personal connections. In other words, ask yourself if the cause is one that you believe in without reservation. This mindset will be an asset when you need to enlist support, raise money and motivate others to join the team.

Look Toward the Personal Side of the Cause

In most cases, you will aim your philanthropy toward organizations that know how to direct resources. You should, however, try to identify with the people that the organization attends to. Ideally, you will see your investment as one in individuals served by the organization, not the institution itself, a concept that will add even more meaning to your work.

Philanthropy is more than simply donating to charities. Real philanthropy involves making total commitments to causes that can shape and improve the lives of others. By choosing altruistic focuses that feel personal — and are more than just biographical bullet points — you will ensure a lifelong, meaningful commitment.

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