Instagram Business Marketing with Sue B Zimmerman

Do you use Instagram for your business?

Are you wondering how and if Instagram can help your business marketing?

To learn more about Instagram marketing, check-out my interview with Sue B. Zimmerman for this episode of the Halftime Mike Podcast.


More About This Podcast Show

The Halftime Mike podcast is a show designed to help busy owners and marketers learn doable ways to grow leads and leverage online.

In this episode, I interview Sue B. Zimmerman, aka "the Instagram Gal". Sue helps businesses use Instagram to attract and engage their ideal customers. She’s used Instagram herself to increase traffic to her Cape Cod retail boutique by 40% in only 12 months.

You’ll learn how to take advantage of using photos and short videos on Instagram and how to make the most of hashtags.



Subscribe:  Halftime Mike on iTunes  | Android users via RSS  | Listen on Stitcher.

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What Did We Cover?

  •  Recent trends in the growth and use of Instagram
  • Myth Busted! Instagram it's not just for kids and celebs....Businesses are on Instagram!  See what they are doing!
  • Small business growth and B2C on small businesses are using Instagram successfully
  • Think Instagram, think "visual stories".  Outlined and expanded upon to show how it can help your business
  • Key Basics for growing your Instagram presence and followers for any business

Instagram Basics:

Instagram is a free mobile app, which you can download onto your iPhone or Android phone.  The company was purchased by Facebook for $1 Billion in 2012.  It allows you to share photos or up to 15 second videos with your target market. It’s very quick, easy and fun to use. There are 20 filters that you can have a lot of fun with!

There is less noise and less struggle to be seen right now on Instagram as compared to a service like Twitter and Facebook.

Sue's got great stories and tips, listen in:


More About Sue B. Zimmerman:


Sue B. Zimmerman, aka the #InstagramGal and #TheInstagramExpert, is a master at Instagram for Business. She's a speaker, coach, and author on how powerful Instagram for business can be.  Sue B. has a online Instagram course Insta-Results, a #1 ranked eBook: Instagram Basics for your Business. She also is the founder of SueB.Do, a product line of preppy fresh clothing, jewelry, and accessories representing the beauty, fun and character of the Cape.  In short, she's a high-energy, fun-loving, serial entrepreneur!

Next Doable Task:

I'm big on your "next doable task".  I asked Sue B., "What is a recommended "doable" task you want to encourage our audience to take today?"

She says follow her on Instagram to learn tips and tricks, and more!

As well, grab her FREE PDF guide, "How to Use Instagram for your Business" by signing up at

Listen to learn all her tips!

Resource Links:

Find Sue B Zimmerman Online:


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If you enjoyed this episode of the Social Media Marketing podcast, please "go over to iTunes, leave a rating, write a review and subscribe.

Why the Halftime theme Mike?

I'm a Indiana Hoosier native where basketball is the top sport.  Every team heads to the locker room at halftime to evaluate the first half and create a updated plan for the second half.  That plan includes adjustments based on reviewing what worked and what didn't.  The "halftime" is a key review point where the game stops, the team pulls away to huddle in the locker room away from the fans, and they come out prepared and ready to succeed in the second half.

That's what this podcast is all about, taking the time to pull away for bit to evaluate, learn, and set some strategies for your business to succeed in the second half.

Join me by subscribing and let me be your "business halftime" to help you find great success going forward!

Subscribe via iTunes:  Halftime Mike on iTunes  | Android users via RSS  | Listen on Stitcher.

Full interview Transcript available: Sue B Zimmerman Instagram for Business Podcast Interview Transcription

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