In 2021, Instagram had reached 1.074 billion users worldwide, making it one of the most popular social media platforms. Businesses of all sizes and industries have turned to Instagram to reach their target audience, promote their products and services, and build brand awareness.
Most SaaS companies don’t think of Instagram as their first marketing option. However, as the SaaS market is growing steadily, SaaS companies must search for creative ways to enhance their brand’s visibility and promote their services if they want to set themselves apart. Instagram offers great potential for SaaS companies, allowing them to reach specific demographics and build an engaged community of users. You can not only expand but also sell SaaS business assets if you implement proper Instagram marketing strategies.
Below, we share 5 things you should know about Instagram marketing for SaaS companies that will help you achieve positive business results.
Instagram has become one of the most important marketing tools for businesses. The number of active users is staggering, especially when you know that Gen-Z users spent almost 53 minutes per day on it in 2020.
To make the most of what Instagram has to offer, it’s not enough to only open an account. You must put the utmost effort into nurturing an engaged audience that will comment, like, and share your posts.
If you’re confused about how to get started, you can take advantage of growth tools to help you build an organic following that’s genuinely interested in what you have to offer. However, remember that different growth tools provide different options, so do your research before choosing the right one. For instance, if you opt for Path Social, you can check the Path Social review to get a sense of how they can assist you in reaching your goals.
As your Instagram following increases, you can start to use it to showcase your brand, introduce new products, and build stronger relationships with your audience which may ultimately translate into increased sales and customer loyalty.
SaaS companies must make brand visibility the main priority in their marketing strategy because of the fierce competition. As Instagram has a solid user base, it’s the ideal place to promote your brand and have people learn more about your services.
One of the first steps to increase visibility is to create a cohesive Instagram feed and grab people’s attention and boost organic engagement. People perceive visual information better so you should aim to have people stay tuned for more, get them to like and comment on your posts and share your profile on social media.
In other words, an aesthetically pleasing Instagram account and cohesive feed will help improve brand recognition so pick one of the majority of social media scheduling tools to plan and preview your Instagram feed.
The idea of short-lived content has gained traction over the last few years. Instagram Stories is a feature that allows SaaS companies to spread the word about themselves. You can convey a day's events in photos and short videos. Each photo or video becomes part of your "Story". Then, after 24 hours they disappear one by one in the same order as you published them. The best thing about Stories is that no perfect photos are required, only quick updates from here and now.
In addition, you can use hashtags or locations to reach a wider audience. SaaS companies should also create Instagram Story Highlights albums. This is where you can store important information about the company, services, and employees. Then followers can view it right below the bio section.
People crave authenticity so it’s essential for SaaS companies to humanize their brand on the platform. Take your followers behind the scenes. When you make the effort to show your followers your team members, management, company culture, you build and strengthen brand loyalty. While also giving consumers a good reason to trust you.
In addition, there are many behind-the-scenes content ideas that you can implement as a SaaS company. Why not introduce your team members, or publish an interview with your CEO. Consider sharing your company’s mission and values, and your customers’ success stories.
As you spread the word about your customers, you give them an excellent reason to share your post on their social media accounts. this, in turn, attracts more potential clients and increase brand trust.
When acquiring new customers, make sure they know as much as possible about your software and the benefits of using it. But, remember that when shopping online, most people seek out exclusive discounts.
Everyone loves a discount and an irresistible offer. As many as 38% of people follow brands to learn about promos and discounts. This is often somewhat of a psychological push that encourages people to make faster purchases.
As a result, you should consider offering discounts and offers for a limited period. This is a way to turn Instagram followers into customers and increase your sales.
By sharing genuine content, stories and maintaining a strong Instagram presence, your SaaS company can find itself in a strong position. Thus, allowing you to compete with other SaaS brands. Instagram offers many creative features to help you optimize engagement. Use them and take your marketing to a whole new level.