How to Market Your Small Business to Other Students in College

How to Market Your Small Business to Other Students in College

College students are a special category of people that always strives for innovation, development, and personal growth. So, it comes as no surprise that the majority of students decide to join the labor market in the first year of college. But some go further and set up their own businesses. These help them put their skills and talent to good use and stay afloat with their finances while studying. If you’ve also set your sights on starting your business in college or already have one, you’ll want to familiarize yourself with today’s post. Below are some great tips that can help you successfully market your venture and ensure it’s a success.

Tap into the Power of Social Media 

You can hardly find a single student who has no Instagram or Facebook account. Young people tend to spend the lion’s share of their time on social media platforms. They even pay for research papers cheap to have more time to scroll through their feeds. For example, their subscriber comments, and have more time to create fun TikTok videos. So, why not use this to your advantage? Make your business appear in other students’ feeds! Ask your current subscribers to share your post and promotional videos with other users. This will help you expand your reach and make more people pay attention to the products or services you offer.

Your primary goal might be your fellow students living on campus if you’re running a brick-and-mortar business like a laundromat or offering cleaning services. Still, if you have an online business, consider marketing to a wider audience. This may even include students from other colleges or even countries.

Word-of-Mouth Marketing 

Very often, college students run low-maintenance businesses that don’t require any elaborate marketing strategies. If this is your case, good old word-of-mouth marketing might suffice to organically share the word about your small business. If you offer babysitting services to parenting students or sell cold-brew coffee on campus, all you need is a couple of satisfied clients. Undoubtedly, it won’t be a problem for them to give a shout-out to your company and create a positive buzz around it.

It’s also a great idea to mention happy customers in your stories and share their testimonials on different social media websites. If you have your own website dedicated to your brand, make sure to add your clients’ reviews and positive comments to the ‘Testimonials’ section, as well. Not only will it help to attract potential customers but also emphasize you're striving to keep up the good work and serve your client's interests.

Talk to People 

A great way to give your startup a boost is by mentioning your business organically in your daily conversations. Or, consider offering your services or products directly to those who might benefit from using them. Undoubtedly, you know who your target customer is. So, should you know that some guys are interested in the services your company offers, don’t hesitate to reach them during the break and discuss your possible cooperation.

Campus Advertising 

To make sure you can reach a wider audience, consider availing yourself of campus advertising. This may come in a variety of forms, of course. You can print out your DIY ads and put them up on campuses or place an advertising sign on a thoroughfare. It’s also a good idea to distribute flyers on campus or post them on campus bulletin boards. These can catch receptive students’ eyes. Additionally, you might want to place a classified ad in your local newspaper or student-run magazine. This way, you’ll reach more potential clients without spending much money.

Make Sure Your Services are Affordable 

Most startup businesses offer their products at fair affordable prices. And you should stick to the same principle, especially if your intended audience is college students. In fact, affordability can be a great marketing strategy itself. As you might know, students aren’t the richest demographic that cannot afford to fork out on expensive items and services even if they need them. So, leveraging affordability might win you more customers and help retain your current ones!


It’s always good to know that the ones you trust care about you. So, you might want to make your loyal customers feel valued and unique. A good way to go about this is to offer them discounts, bonuses, gift certificates, coupons, and the like. This will undoubtedly help you drive more sales and boost customer loyalty.  Another effective method of attracting college customers is by providing them with free trials or samples of what’s being offered.

These are just some tips that can boost your market efforts on campus. Though these recommendations might seem like no-brainers, they can go a long way toward helping you promote your entrepreneurial venture to college students and take it to the next level.

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