How to Increase Traffic (and Leads) to Your Website
Traffic to your website means more leads. Those leads can turn into sales, into newsletter signups, into subscriptions, and more. Getting traffic just once isn’t enough, either. You need to capture the attention of those who have visited your website before and, of course, encourage repeat business from your existing customer base.
Increasing both traffic and leads requires a combined effort of design and content, and with this guide, you’ll know how to improve both.
1. Improve Your SEO to Start
A great place to get started is with your search engine optimization strategy. Nowadays, SEO goes beyond just appealing to an algorithm. A lot of what Google’s algorithm, in particular, looks for translates well toward the human audience you want to attract. For best results, always focus on a local or niche angle, and get local SEO agencies that know the latest SEO best practices and how they can improve your business with tangible results, like YEAH! Local can do for companies in Atlanta.
2. Consider How You Can Offer Value
One of the key pillars to any great SEO strategy is a winning content strategy. While updating your static pages to reflect optimized, up-to-date information is a very important first step, know that your site, and therefore your business, will benefit immensely from a regularly updated blog.
This blog should offer value to your specific audience. If you mainly sell to other businesses, offer industry-specific content. Rather than basic guides that any business or professional should already know, offer industry news and insight.
If you can offer this value, you will have your customer base actively seeking out your website again and again. If you can offer particularly important information, your audience will even be more likely to share it, reference it, and link to it.
Content is free value. It improves the reputation, trust, and authority of your brand in the eyes of your audience and is an excellent way to increase traffic. After all, when you offer content value, you increase the reasons why your audience would want to visit your website.
3. Market Your Content, Not Just Your Products/Services
When it comes to your marketing strategy, don’t just consider how you can market your products or services. Your content should also be advertised. The good news is that it is often far cheaper to market specific niche content than it is more general products or services through Google. This is simply because more niche keywords cost less, so you can advertise and increase the ranking and visibility of your white paper or research. In turn, professionals see it, use that information, and your business link gets published on multiple high-ranking, authoritative sites.
4. Soft Sell Your Brand
When it comes to actively getting your audience to engage with your brand on your website, always go for the soft-sell approach. Customers that are ready to buy are going to buy anyway, but those that need more convincing need more time and need to be retargeted. If you soft sell your brand, as in you aim to get their email, then you can send value-adding newsletters their way that will settle their worries and affirm that your brand is the best one for their needs.
5. Collaborate, Guest Post, and Use PR Marketing
Don’t forget to be social with your SEO, content, and marketing efforts. Collaborate with other brands, guest post on quality websites to showcase your expertise and get your business’ name out there, and of course, do some good old PR marketing. From putting your brand in for a competition to getting an influencer to work with you, there are many ways that you can increase traffic to your site by introducing your brand to new audiences off-page.
