When it comes to digital marketing strategies, SEO (search engine optimization) is one of the main contenders. Since it helps businesses pump up their ranking on SERP (search engine results pages), SEO allows companies to get more exposure, attract new clients, and increase their revenue. With millions of SEO guides on the internet, it may be a bit tricky to differentiate between its various types. On-Page SEO, in particular, is often ignored, as most marketers focus on off-site techniques to drive traffic. However, no marketing plan is complete without on-site SEO. So, if you want to invest in this tool, check out our next step-by-step guide.
Most bloggers and business owners know how vital keywords are in terms of generating traffic. Nonetheless, they do not usually use them the right way, as they either stuff their articles with irrelevant, misleading keywords or completely misplace them. When placing keywords for On-Page SEO, it is important to incorporate them into your titles and subheadings to make the articles more clickable. You should also repeat the keyword multiple times throughout the article because this makes search engines increase the ranking of the page. Don’t go overboard, though, as this can confuse your visitors and make your content monotonous. Using the same keyword 3-4 times in a 1000-word article is enough to pump up your ranking without compromising the quality of your content.
Off-site SEO techniques like building quality backlinks are very effective, but on-site strategies, such as relying on authority links can garner even better results. The SEO wizards at Stream-SEO.com point out that including links to high-quality websites throughout your articles can increase your click-through rates and SERP ranking. The reason behind that is that search engines will recognize the information the page offers as trustworthy since it is associated with other reliable pages. If you do not know how to find authority links, you can depend on software to filter them out for you.
Some website owners ignore the importance of making their URLs user-friendly, thinking that they do not factor in improving their ranking. According to Google guidelines, though, clear, concise URLs are often better than long, complicated ones that include lots of symbols. So, you can follow some tips to make yours user-friendly. First off, make sure to keep your URLs short and sweet and avoid the temptation to stuff them with more than one keyword. You can also use dashes to separate words but refrain from including underscores. Words that are separated by underscores are treated as one entity while dashes denote two independent words, which makes them the equivalent of spaces. Users usually add spaces to separate words when inputting a search query. So, the pages whose URLs contain dashes will appear on top while the ones that have underscores will stay at the end of SERP.
The meta description of any web page is the black text that appears right under its title on SERP. It offers users a brief summary of what the page or article is about to help them decide whether it contains the information they seek. Furthermore, it also includes the most prominent keywords the page has. Some bloggers forgo filling in their meta descriptions because they believe that they have no bearing on the page’s ranking. Nevertheless, by filling in your meta description and taking extra care to include popular keywords in your niche, you can boost the page’s ranking and get more people to visit it.
All of the above tips will not offer long-term benefits if your content is not on par with that of other websites. To ensure that your content is gripping, you should make it informative and straight to the point. You can also include visuals and infographics to keep visitors engaged with the content. If you like to add question marks to your titles, your articles have to include definitive answers to avoid the pitfall of creating clickbaity content. Moreover, looking over your work and editing thoroughly before posting it increases your credibility and improves the page’s click-through rates, helping it appear higher on SERP.
On-Page SEO can be the greatest marketing tool at your disposal if you know how to properly use it. By using popular keywords, creating high-quality content, and including authority links, your click-through rates will go through the roof. The good thing about on-site SEO is that it does not require a lot of time or effort. Just implementing the above-mentioned fixes will help your pages get a higher ranking in no time.
