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How to Grow Your Business's Instagram Audience

Grow Your Business's Instagram Audience

Did you know there are more than 200 million business accounts on Instagram?

Instagram provides businesses like yours with the platform and tools to reach new audiences, connect with customers, and ultimately increase sales. However, just creating a business profile isn’t enough to leverage the power of Instagram. A lot rides on the size of your audience on the network.

This brings us to the question: how do you increase the size of your Instagram audience? Is it possible to organically grow your following without doing much?

In this article, we’re telling you how to grow your Instagram audience the easy way. Let’s get into it!

Is Instagram the Right Platform for Your Business?

Instagram is home to over a billion users. As popular as it is, it isn’t for everyone. It tends to attract young people, with over 60 percent of its users being less than 34 years old. 68 percent of Instagram users are female (as of 2021).

With this information, it is easy to determine whether Instagram is an ideal social platform for your business. For most businesses, it is. You may use a private Instagram account viewer to find out how other users are handling their accounts. However, if your business’s target market mainly comprises older people like seniors (say your business is an assisted living facility), there’s little to no value in being on Instagram.

So, if you have an Instagram account but your target market doesn’t use the social network, there’s only so much you can do to grow your audience. And if your target market is on IG, ensure you know who they are.

Understand the Content Preferences of Your Instagram Target Audience

While Instagram is popular among Gen Zers and millennials, these two generations still have distinct content consumption preferences. If your business primarily sells to Gen Zers, for instance, find out the kind of content they love to consume on the platform.

Instagram allows you to make regular pictorial posts, create a story, shoot a reel, and create an IGTV video. Video content is more popular among Gen Zers, so you’ll be well advised to post more stories and reels instead of focusing on pictorial posts.

Posting content that’s relevant to your target audience is key to increasing Instagram engagement. Content that’s highly shareable will help your brand reach new users.

Along with creating relevant content, have a content schedule. When you post regularly, your feed will quickly become populated with great content. Users can decide to follow you based solely based on how active your profile is.

Use an Instagram Growth Service 

Using Instagram is fun and casual, but if you want to see results, it has to be a full-time job. Creating content and engaging with your audience isn’t something you should be doing during your spare time. This is why brands are hiring full-time social media specialists.

You don’t have to hire in-house pros, though. You can outsource the function to a social media agency or an Instagram growth service. These pros know what it takes to grow a brand’s audience.

That’s How to Grow Your Instagram Audience!

A big Instagram audience means a big market for your products or services. With this guide on how to grow your Instagram audience, you now have some of the most effective tips to implement.

Subscribe to our blog for more Instagram marketing tips and advice.

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