Limo rental companies are mostly dependent on online and phone reservations so, it makes no sense for them to turn a blind eye to the benefits that social media has to offer in terms of marketing. Think about how many more rentals you could get if you reach out to people in a personal, more direct way. Plus, getting the hang of social media is simple; it’s all about visibility. Here is how you could get your company noticed.
The whole point of social media is to post entertaining content for others to see. In order to use social media to your advantage, first, you need to have an appealing enough account that attracts followers. The more followers you attract, the more potential clients you have. How do you grab the attention you need, though? Well, it’s quite simple; it’s all about making the most out of each platform.
One social media account won’t do you much good. What you need are accounts on all the top platforms; such as Facebook, Instagram, YouTube, Twitter, and Pinterest. Then, you need content that suits your clientele base. If you want to increase your prom bus rentals, you need to stay informed of the dates of certain school events. Then, at the time, post pictures, videos, and maybe introduce special offers on all your pages. Sometimes, you just need to time your posts well for them to be more visible.
Now, you may not be able to get Michael Jordan to support your company, but this doesn’t mean you completely abandon trying to get your services endorsed. Nowadays, there’s a whole new caliber of celebrities; social media influencers and YouTubers. These are people with a lot of pull in the digital world; any shout out from them could increase the number of rentals you get.
However, there’s one thing you need to keep in mind. Try to keep the mention of your product casual; don’t force it. Here’s what we mean: in a video about a cross-country adventure or a group trip, you’ll find a perfect opportunity to shed light on Charter Bus Rental services; the subject just comes up naturally. Even a company like Price 4 Limo, the biggest limousine party bus and limousine company in the United States, with over 15000 limos and buses live online booking often considers such a strategy because of its effectiveness. Others, like the top party bus in New Jersey also use video and social media to promote their brand.
Most users automatically lose interest when an account stops posting for a while. Not only that, but when you stop posting, you also lose your position high up in your followers’ feed. Another reason why being active is important is because people get too lazy to call, they’d rather ask their questions in the comment section or via direct messages.
If you don’t reply as promptly as possible, you’ll lose their interest; it’s like being put on hold for three days or something. It communicates that you don’t care. On the contrary, if you respond as soon as you get their message, it’d be as if you’re striking on the iron while it’s hot. Don’t forget that people need to plan their events and trips ahead, this includes booking their rides. They obviously won’t wait for you until you decide to reply.
We get that all of what we’ve mentioned sounds like hard work, but don’t get us wrong; the last thing we want to do is overwhelm you. Despite how hectic it sounds, it really isn’t bad; especially if you do it right. What does that mean? It means taking it slow and maybe hiring some help. Most successful companies have an entire division dedicated to social media accounts and content creation. Now, we’re not saying you should do exactly that. What we’re saying is that hiring a couple of young people who know their way around social media will definitely increase your visibility, and consequently, profits through more rentals.
