The Hottest SEO Trends of 2021
With most businesses and individuals using the internet to make a profit, having an online presence has never been more important. However, despite the internet being a vast space, it is a saturated market, so how do you set yourself or your business apart from other competitors? You obviously need more exposure to gain more attention. Knowing how to do this online and in the right way is the answer. If you’re looking for inspiration, look no further for the hottest SEO trends of 2021.
All business owners know that every user can become a potential customer. This is not something new, nor will it change. However, it’s their intent to buy and their consumption patterns that will change, and often does. This is what user focus is about. Digital marketing can help you better understand your users, or target audience, as the Tasmanian SEO company discusses, even though there are a few search engines, the most popular one is Google. When businesses know why consumers are searching for certain products or services, they are better able to understand them.
However, as these algorithms remain strong, it is thought that search engine result pages (SERPS) will gain traction. Google and other search engines will begin to recognize when expert advice is being searched and will rank sites accordingly.
With the majority of internet searches being conducted on mobile phones, it makes sense that your website functions well and interchangeably, regardless of whether it is being visited on your mobile, tablet, or laptop. However, as most people use their mobile phones to gain access to the internet, it would be foolish to ignore this fact. Therefore, in 2021 any SEO must be centered on mobile device UX. It is thought that Google will determine your ranking based on this.
Tracking SERPS will become a normal feature in 2021. With Google having so much information about your business, it can produce analytics that can be used to almost dissect every area of your online presence. Therefore, how your website interacts with SERPS will be greatly advanced if they all positively correlated.
With search engines becoming more knowledgeable, businesses need to work with this changing landscape. Keywords are still required, but so will an understanding of the topics being searched in queries as well as the intent behind them.
Page Experience Optimization
With Core Web Vitals being introduced by Google, page experience metrics will require attention in 2021 as they will be examined for effectiveness and optimization. In particular, things like
- How fast a page loads
- How smooth a page is when loading
- How safe a site is
- How compatible a website is when it is used on different devices, particularly a mobile.
Core Web Vitals is focusing on issues that may occur on websites, so the more user-friendly yours is, the better Google will rank it.
Technological advances are occurring in all walks of life and business is no different. Automation is freeing up a lot of time to be dedicated elsewhere in business in the hope to increase profits. In 2020, there were many opportunities for tasks to be automated, such as generating data, and this is set to continue in 2021. One of the hottest SEO trends of 2021 could include AI-generated content as it will increase in volume and content. This will keep businesses competitive. Furthermore, adding human involvement in this to create human-in-the-loop automation, will make it more difficult for search engines to issue penalties for any black hat SEO practices.
Perhaps one easy way to remain ahead of your competitors in terms of SEO ranking is creating content that is longer than one thousand words. This is because it appeals to Google’s expert, authority, and trust (E-A-T) guidelines. At present articles or posts that are approximately 2,000 words are considered tops. However, it is thought that as more websites use this approach, average word lengths could increase to 3,000 words per piece of writing.
Review, Refine and Do
Aside from the prerequisite skills required, you will need to have a dynamic approach to rapid changes to keep up with SEO trends in 2021. This will require reviewing your practices, refining how you achieved them, and then putting SEO recommendations into practice. This will need to be done on a regular basis, as well as thinking outside the box. It is these two factors that will enable you to keep ahead of your competitors. Understanding your target audience is not enough, you will also need to understand the market they are in. This will involve looking at wider issues, almost taking a holistic approach by looking at socioeconomic and psychological behaviors, for example, to understand your target audience better.
Fast-paced technological developments bring with them new trends and it is no different for the hottest SEO trends of 2021. As SEO becomes more refined and more user-centered, so will businesses understand their customer base. Being aware of trends outside this that affect your target customer base will help you keep ahead of your competitor, but only if you know what to do with this information going forward and look beyond potential profit.