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Getting Your First Sales: 8 Ways to Drive Traffic to Your Affiliate Offers


Much time and effort has been invested on your part to create an affiliate site providing offers to visitors. The next step is then to focus on getting traffic. Once you’ve established how to drive traffic to your offers you’ll get a better perspective about achieving goals pertaining to site earnings, monthly visitors, and etc.

The right traffic will produce results but it is important to understand different methods for obtaining the traffic you want. Gaining a thorough understanding of this will be crucial to how you create a campaign to encourage site visitors. Here are eight ways to get traffic to your affiliate offers.

1. Provide site visitors with quality content

Give site visitors a reason to stop and spend time on the site. One key idea, why not start a blog? A blog is a great way to provide informative content to site visitors. You can provide information through articles, videos, and more. Use your expertise as a guide to create original content of interest. It helps to create content related to your affiliate offers to draw more attention. Maybe you have a personal experience using a product or attended an event that helped you gain more knowledge others may find useful. Give answers to questions people want to know. Encourage action by letting visitors know what they can do. Give examples to help clarify the points mentioned to create a connection.

2. Spread the word on social media

Get active on social media by letting others know about your affiliate offers. Start with people on your friend’s list and go from there. Create a page for your site and give additional information to encourage people to visit. Your efforts may start off small by sharing with a few people and grow your efforts on a daily or weekly basis.

Know the platform compatible with your industry or interests. Some social media platforms may produce better results for traffic depending on users and regular activity. Make a schedule to follow to regulate your efforts and for accountability. Don’t be afraid to experiment with people that visit your social media accounts. You can make changes to your efforts to encourage better results over time but maintain consistency and engage with your audience.

3. Make sure site links are optimized

You may have come across optimized links when visiting other websites and not realize the significance of the link when you click on it. Optimizing links provides benefits to site visitors when they click on them. It helps the links be effective and people are more likely to share them on social media.

Optimizing links helps shorten their length and makes it easier to track. It lets you give links to identity such as your brand. There are tools online that help with this and it may depend on the platform used for your affiliate offers. You can also view videos on how to do this within certain platforms such as WordPress.

4. Share your expertise through guest posting

Who else do you know within your industry that has a blog? You can write a guest post and see if they will post it on their blog. It is a great way to gain more traffic to your site from another. Guest posting helps develop a target audience. It is useful when the site you’re guest posting has a good amount of traffic on a regular basis.

Your posts should share a similar focus to other content on their blogs. Feel free to add links in your post including to relevant content on other sites and your personal bio if the site allows. Make sure your content has value; something people will find useful. You may develop a professional relationship by providing guest blogs regularly.

5. Host a contest or giveaway

People love getting something for free, so why not offer a free product or host a contest for people to win a prize? Purchase an item or make something such as an eBook if you don’t have anything offhand. The giveaway should be related to your industry. Giving away a product or offering a prize helps generate traffic quickly when visitors think the item is worth going after. Such giveaways may help build an email list for your business.

6. Advertise the site through paid advertising

Can you pay for advertisements to help drive traffic to your site? Yes, but it may vary depending on how much you invest and where the ads are promoted. People have gotten results using paid advertisements and this is something you may need to tweak every so often to ensure results. You should know what keywords to use in the ads based on what people may input in a search to find your content. Set a budget for how much to spend on the ad. Research and identify the key places online to run your ad such as on Facebook or Instagram. Compare rates based on where you plan to run the ad. You can compare based on the search engines. Google Adwords is a common tool used for this but there are others you may find useful. The key to making this work is to know the right keywords to use to target direct traffic to your site.

7. Get creative with email campaigns

Email campaigns can be effective when you know how to use an email list to create web traffic. There are services available to assist with this effort. You can be as creative as you want with your email material. Make sure the content is relevant to useful information. At the same time, keep it brief since many may only spend a few moments reviewing email messages.

Be sure to always include a link to your site. You could add a signature with a link to your affiliate site. Set a schedule for your campaign to send emails but don’t overdo it or your messages may become spam or people may get turned off by seeing your emails too often.

8. Track and monitor web traffic

An important aspect of getting site traffic includes monitoring your site to see what people like and what they don’t. Monitoring traffic helps you understand who is visiting your site. It is one thing to get traffic, but if you are not driving the right kind of traffic, your site may suffer. You need quality visitors that will visit and take advantage of offers you provide. There are many tools available such as Google Analytics that provide a report for you to review and compare. You’ll also see how your offers are converting and see which search engines are playing a role in your traffic activity. Use what you learn about site traffic to make any changes to your marketing and promotion techniques.

Additional tips on getting the traffic you need to know

Generating substantial new site traffic may not be easy in the beginning. It may require trial and error to understand what works best for your site. While you are free to try different techniques, be aware that what works for someone else may not work for you and that is okay. It is likely you’ll need to use a combination of techniques to get results.

You can change up which techniques are used and how often you implement them. You can create significant traffic with little or no money, but just keep in mind the amount of effort you need to put in to generate the results you want.

When writing blog posts or article content use SEO techniques to help search engines find your site. Engage in product reviews for your site with products related to your industry. Create banners to display on your website that advertise your affiliate offers.

Links to your affiliate offers may be embedded in articles or blog posts, but if you do this remember to mention to readers if they visit the offer and make a purchase, you get credit for the sale. Also known as an affiliate disclaimer, you could have a brief message posted at the footer or header of your site page letting the audience know if they make a purchase it is attributed to you.

Overall, the quality of your site and the affiliate offers will make or break your earnings potential. Many will focus on driving traffic to their site thinking that is all they have to do in order to start earning from sales. Learning different techniques to get your affiliate offers known is just the beginning. It may take time before you see results. You may get a lot of traffic but it may not result in sufficient earnings.

Conduct research to gain in-depth information about who your audience is and what market you want to target. Create valuable content for your site. Be active on social media. Provide valued posts to other blogs. Optimize site links. Run a promotion for a free product. Invest in paid advertising. Establish an email campaign and monitor site traffic. Keep your efforts consistent. Reach out to others in your industry and ask for advice or suggestions on how to get the results you want.