Social Media Marketing is a demanding task. Have you ever felt burnt out on creating posts and content to share?
The return on web traffic and engagement can be great for your business but it’s a reality that we can indeed reach capacity of “doing” and the need to create more content all the time demands that we ourselves devour a lot of content to stay updated and sharp in our industry.
How do you keep up, stay organized, find inspiration and efficiently find rich content to share?
For me, one of my go-to tools is Feedly!
Feedly is a one-stop shop for finding great content to share. I can access all of my favorite blogs and RSS feeds in a single easy-to-use app. Feedly makes it simple to scan new post titles, dive in to read them within Feedly, and easily share those posts to my social media networks.
Let's dive into this great tool for the busy business person!
Feedly is an online software tool that allows you to setup blogs to track.
It's great for doing industry research, staying up on competitors and key sites that are important to you, and a way to curate potential content that you can use in your business social media sharing. By logging in to Feedly, you can read blogs, newspaper articles, online videos and more, right on your on your computer, tablet or mobile device. You are able to customize it to your liking, and can then quickly and easily share content with others.
Feedly is a browser extension program that allows you to select various media feeds. Once you sign in using one of your social media sites you can either use the search bar to find your favorite online feeds, or copy and paste the URL's individually. You can even subscribe to pre-selected categories for even quicker setup.
Instead of feeling overwhelmed by all of the feeds, Feedly allows you to categorize your selections. By using categories, you can find what you need much easier and it saves you more time over the longer term. Feedly checks for new updates and they are added immediately so that when you login your feeds are current with the latest articles in your selected areas.
Because we don't always have time to read a full article, Feedly allows users the option to save it. This list allows you to reference the article on your own schedule. It's also one of the best web tools for research, as your saved list is there at your fingertips.
Better yet, it has powerful apps. For me the iPad and iPhone apps rock and I can read and curate content easily while on the go. It’s my “magazine” of choice when sitting in a waiting room or taking time out at a coffee shop.
Feedly is a free service however you can upgrade to a Pro level. The Pro subscription allows connections to other web based services such as DropBox, Evernote and LinkedIn. This allows you to save articles, promote content and share with co-workers.
I’ll be straight up; I don’t use the paid version! I get all I need with the free version.
As I ‘ve noted many times before in my post on the Digital Marketing Funnel, the need for “Attraction” and “Engaging” content in the top of the funnel is critical, and often where many social media marketers fall short. This doesn’t have to be the case with tools like Feedly available!
So if you are looking for tools to help you with your ever growing list of blogs, newspaper feeds and social sites, Feedly is the program for you! It is simple to use, even for someone who's not internet savvy and it's free unless you would like to upgrade.