With so many different types of marketing out there, it can be difficult to narrow down your focus. If you use social media or PR to further your business growth, you may not give search engine marketing much thought. However, it’s one of the most effective ways to grow your venture and attract the right kind of customers to your website.
The main parts of search engine marketing are SEO and PPC, which can be time-consuming strategies for business owners to execute. Agencies like Marketing Signals can take the pressure off while helping you to achieve better results in a shorter amount of time.
But is search engine marketing really necessary for you? Here are some reasons why you shouldn’t dismiss it.
Most internet users view Google as an authoritative source of information. In this age of fake news, many users are starting to doubt social media and influencer blogs. Meanwhile, Google still presides as a reliable way to find solutions to their problems. This means that if your website consistently appears at the top of search results when users are searching for services like the ones you offer, they’re more likely to view your business as an authority as well.
Some marketing strategies are very effective but only result in short-term wins. For example, running a social media advert for a few months might result in an influx of sales. However, you’re very likely to see these numbers dropping once you stop running the advert. SEO is a long-term strategy that you need to build over time. But, it will continue working for you for years to come as long as you keep chipping away at it. As you grow your portfolio of blogs and backlink networks, your website will become more authoritative. Thus, be more likely to rank higher for your target keywords.
Is your audience limited to a certain geographical location? Search engine marketing makes it easy to reach customers that are nearby. Some small businesses that rely on business from their surrounding area shy away from digital marketing. This is because they think it will be easy to get lost amongst all the international businesses out there. This is only true if you don’t have a strategy in place. SEO and PPC can help you to be more visible to people who are searching for products and services in the area where they live.
Unlike some blogs or social media platforms that are here one day and gone the next, search engine marketing will always be around. Even in the unlikely event that Google is replaced by another search engine in the near future. The same principles will apply to be visible on any results pages. While it’s true that search marketing is constantly changing, making small tweaks to your strategy as the years go by will help you to stay afloat and remain current.