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Crowdfunding Campaigns: How One Startup Ran a Wildly Successful Kickstarter Campaign

Have you thought about running Crowdfunding campaigns?

Are you familiar with how they operate?

Would you like to learn the Secret Sauce from a successful Kickstarter campaign?

Join me as I dive into this and more in this "Part 2" Podcast episode with the founders of KOOSHOO.

crowdfunding-campaign-kooshoo

Jesse and Rachel, husband and wife yoga teachers based out of North Vancouver, Canada, continue our interview in this episode of the Halftime Mike podcast. In last week's show we dove into how they together with a small, tight-knit team, set out to create a lifestyle company that does good at every level – in forming their e-commerce store KOOSHOO.  It's an amazing story of their startup journey!  This time we dive deeper into the digital side with their Kickstarter campaign, content marketing and email strategies.

If you like to learn from what others are doing successfully...this is the interview for you!

Listen Now:

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Subscribe:  Halftime Mike on iTunes  | Android users via RSS  | Listen on Stitcher.

badge itunes lrg Growing Business Online: Identifying your Ideal Customer

The KOOSHOO Story

As I noted in last week's episode, KOOSHOO means feeling good. The word comes from the rare language of Norfuk, a language indigenous to Norfolk Island, a 3x5 mile island in the South Pacific where KOOSHOO co-founder Rachel was born and raised.

KOOSHOO

KOOSHOO, the ecommerce storewas birthed out of a simple desire:  To help others feel good.  Every time they make a business decision, they ask: "does this feel kooshoo?" This has led them to create beautiful multi-purpose shawls, hairties and yoga headbands that you can truly feel good about.

kooshoo_business_model

Crowdfunding Campaigns: A Kickstarter Success Story

Crowdfunding Campaigns: How KOOSHOO Ran a Wildly Successful Kickstarter Campaign

As a way to launch a new KOOSHOO product, the Journey Shawl, the KOOSHOO team ran a Kickstarter Campaign.  To say they had a successful campaign is a massive understatement!

In just 4 days they reached their goal of $10,000 and the campaign went on to garner $24,511 CAD helping them to a successful launch and now one of their ongoing top-selling products.

kickstarter-kooshoo

Not sure what crowdfunding is?  Check out Crowdfunding on Wikipedia.

What's key is that not only did they reach their base goal, but they were able to to keep the momentum going to more than double the goal!

Covered in the Crowdfunding Campaign:

  • How to set your ideal dollar amount to raise
  • Keys to success BEFORE the campaign launches
  • Building your pre-launch media team
  • Pressing on with press failures to find partners and how that pays off
  • The importance of visuals and video in your campaign
  • Preparing ahead for "Stretch Goal" incentives when a campaign exceeds the goal
  • Keeping the Crowdfunding Community engaged
  • Connecting with your community after the campaign
  • and more!

Here's the KOOSHOO Kickstarter video...

Want to see their Crowdfunding Campaign web pages?

See the KooShoo website launch post and Kickstarter Page links.

Also Covered in the Interview:

  • Differences between Kickstarter and Indiegogo for campaign dollars
  • Keys for Video and Visuals
  • The KOOSHOO content strategy: plans, goals, implementations
  • The place and importance of Email marketing in online marketing

Listen in and enjoy

Find KOOSHOO Online:

Next Doable Task:

It’s always about taking away learnings and applying them!  What’s the key takeaway that you need to act on in the next 24 hours based on listening to this?

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Why the Halftime theme Mike?

I’m an Indiana Hoosier native where basketball is the top sport. Every team heads to the locker room at halftime to evaluate the first half and create a updated plan for the second half. That plan includes adjustments based on reviewing what worked and what didn't. The “halftime” is a key review point where the game stops, the team pulls away to huddle in the locker room away from the fans, and they come out prepared and ready to succeed in the second half.

That’s what this podcast is all about, taking the time to pull away for a bit to evaluate, learn, and set some strategies for your business to succeed in the second half. Join me by subscribing and let me be your “business halftime” to help you find great success going forward!

Subscribe via iTunes: Halftime Mike on iTunes | Android users via RSS | Listen on Stitcher.
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