Have you thought about running Crowdfunding campaigns?
Are you familiar with how they operate?
Would you like to learn the Secret Sauce from a successful Kickstarter campaign?
Join me as I dive into this and more in this "Part 2" Podcast episode with the founders of KOOSHOO.
Jesse and Rachel, husband and wife yoga teachers based out of North Vancouver, Canada, continue our interview in this episode of the Halftime Mike podcast. In last week's show we dove into how they together with a small, tight-knit team, set out to create a lifestyle company that does good at every level – in forming their e-commerce store KOOSHOO. It's an amazing story of their startup journey! This time we dive deeper into the digital side with their Kickstarter campaign, content marketing and email strategies.
If you like to learn from what others are doing successfully...this is the interview for you!
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As I noted in last week's episode, KOOSHOO means feeling good. The word comes from the rare language of Norfuk, a language indigenous to Norfolk Island, a 3x5 mile island in the South Pacific where KOOSHOO co-founder Rachel was born and raised.
KOOSHOO, the ecommerce store, was birthed out of a simple desire: To help others feel good. Every time they make a business decision, they ask: "does this feel kooshoo?" This has led them to create beautiful multi-purpose shawls, hairties and yoga headbands that you can truly feel good about.
As a way to launch a new KOOSHOO product, the Journey Shawl, the KOOSHOO team ran a Kickstarter Campaign. To say they had a successful campaign is a massive understatement!
In just 4 days they reached their goal of $10,000 and the campaign went on to garner $24,511 CAD helping them to a successful launch and now one of their ongoing top-selling products.
Not sure what crowdfunding is? Check out Crowdfunding on Wikipedia.
What's key is that not only did they reach their base goal, but they were able to to keep the momentum going to more than double the goal!
Here's the KOOSHOO Kickstarter video...
Want to see their Crowdfunding Campaign web pages?
See the KooShoo website launch post and Kickstarter Page links.
Listen in and enjoy
It’s always about taking away learnings and applying them! What’s the key takeaway that you need to act on in the next 24 hours based on listening to this?
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I’m an Indiana Hoosier native where basketball is the top sport. Every team heads to the locker room at halftime to evaluate the first half and create a updated plan for the second half. That plan includes adjustments based on reviewing what worked and what didn't. The “halftime” is a key review point where the game stops, the team pulls away to huddle in the locker room away from the fans, and they come out prepared and ready to succeed in the second half.
That’s what this podcast is all about, taking the time to pull away for a bit to evaluate, learn, and set some strategies for your business to succeed in the second half. Join me by subscribing and let me be your “business halftime” to help you find great success going forward!
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