They left their jobs in corporate America.
Purchasing one-way tickets, they headed to Asia.
She's from a tiny island called Norfolk, that's roughly 3 miles by 5 miles in size between New Zealand and Australia.
Their backgrounds and experiences ultimately led them to start a ecommerce store called KOOSHOO, centered around the Norfolk meaning of that word...Feeling Good.
It's a story you don't want to miss!
Jesse and Rachel, husband and wife yoga teachers based out of North Vancouver, Canada, are my guests in this episode of the Halftime Mike podcast. Together with a small, tight-knit team, they set out to create a lifestyle company that does good at every level – from the communities growing the textiles to the people wearing the final yoga headbands, hairties and fashion scarves that they sell in their e-commerce store. It's informative and inspiring!
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KOOSHOO means feeling good. The word comes from the rare language of Norfuk, a language indigenous to Norfolk Island, a 3x5 mile island in the South Pacific where Rachel was born and raised.
KOOSHOO, the ecommerce store, was birthed out of a simple desire: To help others feel good. Every time they make a business decision, they ask: "does this feel kooshoo?" This has led them to create beautiful multi-purpose shawls, hairties and yoga headbands that you can truly feel good about.
What is KOOSHOO: A sustainable fashion apparel company
What do they sell: Organic fashion apparel and accessories
The team is dedicated to finding and working alongside ethical and sustainable companies in the fashion industry. This has led them to work with family businesses in LA that weave, dye, cut, sew and package their products.
As well, they choose to donate 11% of KOOSHOO sales to charities that help uplift.
This is crazy versatile!
In part 2 of my time with Jesse and Rachel we'll dive deeper into their online marketing strategy including:
It’s always about taking away learnings and applying them! What’s the key takeaway that you need to act on in the next 24 hours based on listening to this?
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I’m an Indiana Hoosier native where basketball is the top sport. Every team heads to the locker room at halftime to evaluate the first half and create a updated plan for the second half. That plan includes adjustments based on reviewing what worked and what didn't. The “halftime” is a key review point where the game stops, the team pulls away to huddle in the locker room away from the fans, and they come out prepared and ready to succeed in the second half.
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