KOOSHOO: Ecommerce Store Grows with Feeling and Doing Good

They left their jobs in corporate America.

Purchasing one-way tickets, they headed to Asia.

She's from a tiny island called Norfolk, that's roughly 3 miles by 5 miles in size between New Zealand and Australia.

Their backgrounds and experiences ultimately led them to start a ecommerce store called KOOSHOO, centered around the Norfolk meaning of that word...Feeling Good.

It's a story you don't want to miss!



Jesse and Rachel, husband and wife yoga teachers based out of North Vancouver, Canada, are my guests in this episode of the Halftime Mike podcast. Together with a small, tight-knit team, they set out to create a lifestyle company that does good at every level – from the communities growing the textiles to the people wearing the final yoga headbands, hairties and fashion scarves that they sell in their e-commerce store.  It's informative and inspiring!

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KOOSHOO: Ecommerce Store Grows with Feeling and Doing Good

KOOSHOO means feeling good. The word comes from the rare language of Norfuk, a language indigenous to Norfolk Island, a 3x5 mile island in the South Pacific where Rachel was born and raised.


KOOSHOO, the ecommerce storewas birthed out of a simple desire:  To help others feel good.  Every time they make a business decision, they ask: "does this feel kooshoo?" This has led them to create beautiful multi-purpose shawls, hairties and yoga headbands that you can truly feel good about.

What is KOOSHOO:  A sustainable fashion apparel company

What do they sell:  Organic fashion apparel and accessories

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The team is dedicated to finding and working alongside ethical and sustainable companies in the fashion industry. This has led them to work with family businesses in LA that weave, dye, cut, sew and package their products.

As well, they choose to donate 11% of KOOSHOO sales to charities that help uplift.

Covered in the Interview:

  • The story of leaving corporate business and heading off with 1 way tickets
  • The vision behind their business to be a business with a mission
  • The market niche they found
  • What a "One Size Fits All" product is and why it's of value
  • How the KOOSHOO concept is a brand filter and navigational guide to their business
  • Why they are "Made in America" and how downtown LA became manufacturing headquarters
  • Reasons behind giving 11% of profits to charity
  • Hear about the world's only Organic Cotton Hair Ties!
  • How they nearly doubled sales with expansions into Etsy and Amazon

The 12-in-1 Journey Shawl! 1 Shawl, 12 Ways to Wear...

This is crazy versatile!


12 ways to wear journey shawl

Find KOOSHOO Online:


In part 2 of my time with Jesse and Rachel we'll dive deeper into their online marketing strategy including:

  • An in-depth look at their Kickstarter successful campaign
  • Keys they learned and share for anyone thinking of doing a Kickstarter or Indiegogo crowdfunding campaign
  • Content marketing for their website: plans, goals, implementations
  • Email marketing strategies and more!

Next Doable Task:

It’s always about taking away learnings and applying them!  What’s the key takeaway that you need to act on in the next 24 hours based on listening to this?

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Why the Halftime theme Mike?

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I’m an Indiana Hoosier native where basketball is the top sport. Every team heads to the locker room at halftime to evaluate the first half and create a updated plan for the second half. That plan includes adjustments based on reviewing what worked and what didn't. The “halftime” is a key review point where the game stops, the team pulls away to huddle in the locker room away from the fans, and they come out prepared and ready to succeed in the second half.

That’s what this podcast is all about, taking the time to pull away for a bit to evaluate, learn, and set some strategies for your business to succeed in the second half. Join me by subscribing and let me be your “business halftime” to help you find great success going forward!

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