6 Common Web Designing Mistakes and How to Avoid Them
When it comes to marketing your business, having a well-designed website is now a basic prerequisite. Research has shown that 84% of customers will switch to a competitor if they encounter a poorly designed website. What’s more, good web design will affect your Google rankings and your audience reach. That’s why it is crucial to avoid the most common web designing mistakes that too many business owners fall victim to.
No matter what type of business you run, you cannot afford to have a sloppily designed website. With that in mind, here are six web design mistakes to avoid.
1. Too Much Going On
Of course, you probably have a lot of great things about your business that you want to tell your customers as soon as they enter your website. However, you must be careful not to allow your landing page to become too “busy”.
Cramming too much content into one place will make your website difficult to read and confusing. This will drive potential customers away. It is important to strike an artful balance between content and whitespace, informing and engaging your customer without doing too much.
2. Web Design Not Adapted for Mobile
If your website is not adapted for mobile, you are at an immediate disadvantage. The vast majority of web searches in America are now made via mobile. A website that does not run smoothly on a smartphone device is a website that will not be able to attract paying customers.
Having a fully mobile-friendly website is crucial to success, so make sure to conduct regular mobile testing. Otherwise you are committing one of the most significant web designing mistakes.
3. No Hierarchy
Visual hierarchy is an essential cornerstone of all good web UX. In a nutshell, this means designing your website in a way that guides the user through your business in a logical and engaging manner.
It means placing your location for logos, forms, contact details, and your mission statement in a way that tells a story and keeps users on your site. Simply putting all of your content out there in a haphazard manner will not do the trick.
4. Failing to Consult a Professional
No matter how good your ideas are, it can be very difficult to implement them as a business owner if you do not have years of IT training and expertise. That’s why hiring a qualified web design expert can be one of the best investment decisions you can make for your business.
As this post explains, a professional design company can use their expertise and resources to build you a flawless website, saving you valuable time and money. When it comes to web design, always trust the pros.
5. Not Considering Loading Times
It’s a well-known fact that online shoppers are notoriously impatient creatures. Research has shown that a full 40% of all customers will abandon a website that takes more than 3 seconds to load.
That’s why optimizing your site for load speeds is one of the most important measures you can take. Avoid this mistake because it one of the biggest web designing mistakes ehre this as fast loading time is essential.
6. A Poor CTA
Finally, your call-to-action needs to be sharp, concise, and memorable. Try to avoid generic CTAs like “click here” and use ones that are genuinely compelling and reflect what your business is about.
A CTA should never be more than 3 words, so choose carefully.
From Web Designing Mistakes to Web Designing Success
Now that you know the common web designing mistakes to avoid, it’s time to focus on what you should be doing to succeed. Fortunately, we’ve got you covered.
Make sure to check out our expertly curated Sales & Marketing blog to find out more about all of the web design tips and tricks that will boost your business in 2020 and beyond.