Category Archives: Search Engine Optimization

SEO Tips: What Matters Today for Business Websites

Staying current on SEO Tips is critical for business success on the web today. The web changes rapidly and SEO changes each year because search engine algorithms change.  A search engine algorithm is the set of rules that a search engine like Google uses to determine what is the “best” search results for a search […]

The Benefits of using LinkedIn Publisher

LinkedIn Publishing gives LinkedIn users more opportunity to build influence and reach a target audience. With LinkedIn Publisher, users can share (and prove) their knowledge and expertise and give advice while gaining an important source of professional connections. It’s basically a blogging platform within LinkedIn allowing users to reach their connections and beyond. With LinkedIn […]

What Is agorapulse

What Is AgoraPulse?

Today, there are many web-based apps on the market to help companies and individuals with social media management. While each caters to a specific aspect of social marketing, a rising star with great features is AgoraPulse. AgoraPulse covers basically everything you could possibly need for social media marketing, monitoring, and management. Focusing on Facebook, Twitter, […]

Things To Tweet About

Wondering what to tweet about? Here’s some ideas for businesses to get started: Tweet out some advice Share a quote that reflects the business’s values. Post a behind-the-scenes photo of work. Tweet info on a charity that needs support. Lighten things up with a joke! Remind followers of an interesting event or date coming up. […]

Make Images A Part Of SEO And Social Media Strategy

Strong images are an important part of any marketing strategy. The old adage, “show, don’t tell”, rings doubly true in the realm of marketing strategies that are tailored towards social media platforms. Most people are visual, and images can project a feeling or message instantly. So use images to increase engagement: Optimize your images for […]

Efficient Job Posting And Hiring With ZipRecruiter

At some point it happens in all businesses. In order to grow, you need to hire and you want the best people for your roles. The hiring process often lands upon managers and small business owners who already have many tasks on their plate. In the past job postings were handled mostly by newspapers. Over time, […]

5 Items Every Business Owner Should Invest In

Since its conception, the online digital landscape has gone through many changes. Businesses need to keep up with theses changes by developing an integrated marketing strategy, improving website design, and utilizing social media tools. I’ll outline 5 keys I believe every business owner should be investing in for success on the web: Responsive Website A […]

The Perfect Backlink

Building the perfect backlink to your website is a powerful way to achieve higher page rankings and web traffic. Use these tips below to get higher traffic to your site: Use high authority links: These links are from .edu, .gov or top publisher sites. Google looks for high-authority links when it crawls the web, and […]

Why-Content-Marketing-Is-The-Foundation for Organic Traffic

Why Content Marketing Is The Foundation For Organic Traffic

When building a business, every customer contact counts. Your website is the easiest and quickest way for potential customers to find and learn about your business. Your website tells people what type of products and services you have, where to find you, and what hours you’re open. While this might seem like a simple task, […]

7 Strategies to Increase Organic Traffic to Your Website

We all want more quality traffic to our business website. The reality is that there is a lot of competition for traffic and a massive amount of content out on the web. Your competitors have the same goal as you do. So how can you rise above? Here’s a hit-list of 7 Strategies to Increase […]

Getting Found Online: Local Search Optimization Tips for your Business

Are you doing local and regional business? Are people and businesses coming to your location to do business? How are you appearing in local search engine results? Keys for local search are coming up for your website but ALSO IN KEY LOCAL DIRECTORIES! How do you do this?  I dive in and explain a way… […]

Quill Engage: Google Analytics Help for the Busy Business

Last week we talked about Google Analytics and all the website stats you can get from this tool. If you’re like most users the Google Analytics (GA) dashboard holds tons of information and is overwhelming at best. Even long time GA users can get confused with all the possibilities. But, in order to stay on […]

The Power of Google Analytics

In today’s digital landscape, just because you have a website and publish content doesn’t mean people will come to your site, let alone engage or convert as a new customer. Your website should evolve and be fueled by data mined from your own site visitors to make sure your site is consistently delivering what they […]

Metrics to Measure the Success of your Website Marketing

The only way you can make progress with your online business is to keep track and measure your activities. For most small business owners, measuring sales is at the top of the monthly and quarterly agendas. However, sales are a result of the marketing strategies and processes implemented in the business, so it makes sense […]

SEO Tip: Titles Matter in Search

When it comes to SEO (Search Engine Optimization) strategies, your title is extremely important. If you don’t have a compelling title, no one will click the post and read your great content. [Tweet “A well-written title will lure in readers, and it will act as a search engine keyword finder tool.”] With all this in mind, […]

Google Search Results Favor Mobile Friendly Sites

Mobile matters.  This is not simply an opinion, it’s a reality! Google search results favor mobile friendly sites. If your website is not mobile-friendly expect your search ranking to do down because Google is making a BIG change. Details in this podcast episode of Halftime Mike!    Google Search to Favor Mobile Friendly Sites Listen Now: [powerpress] […]

Your SEO Gameplan – What Works Online Today

Wanting to get more traffic to your website? How about growing more leads? Interested in what is important with SEO today and how you can improve growing leads with your website? Join me and discover the new SEO, what matters today, the big change from Google coming in April, and leave with a strategy for your […]

Local SEO on Google: What You Need to Know About Pigeon

Is your business optimized for local search? How does local search in Google really work anyway? Let’s dive a bit deeper into online tech today! My aim here will be to go into the intricate world of Google Search algorithms and breakdown what has changed and what you need to know related to local search […]

Clear, Easy Website Stats with Quill Engage

Online marketing is an essential part of every growing business. A key way to monitor success is by viewing website statistics. If the business doesn’t have access to information about the visitors coming to their website, they’re missing out on essential data important to growing the company. Google Analytics is a commonly used website statistics tool […]

seo 101

SEO 101 for your Web Page

“Why doesn’t my website come up in Google when you type the term <fill in blank with your product>??” If I had a dollar for every time I’ve been asked that, I’d be a wealthy man!  Every business wants to come up first, or at least on the first page when a search for their […]