Category Archives: Business

How to use Snapchat for Business Marketing

The social media marketing landscape is constantly changing, making it challenging for businesses to keep up.  For savvy marketers who understand the different channels (Facebook, Twitter, etc…) and how to use them, the task is somewhat manageable, though the pace of change is always fast. The real challenge, however, comes from identifying which emerging new […]

Pinterest Power Tip – Doable Digital Marketing

Are you using Pinterest for your business?  Maybe you should be.  Maybe you are and need to use it better! Welcome to another episode of the Halftime Mike! My podcasts focus on practical, doable tips that I share to inform, inspire, and educate business listeners. My goal is always to help marketers and owners grow […]

Discount Tire Customer Experience – A Halftime Mike Mini-podcast

Have you ever been surprised by your experience at a business? Not, negatively, but a very positive surprise?  I’ve got a story to share in this episode! This mini-podcast is on my business experience with a tire company where I went to have the tires replaced on our family minivan. When I think of businesses […]

How to Massively Improve your Digital Marketing

Ready to grow your leads and sales via your online marketing? The beginning of a new year provides a natural opportunity for every company to review, evaluate, and plan needed innovations for the year ahead.   This is even more critical to do with a company’s online presence and technologies because the web changes and advances […]

Creating a Facebook Marketing Campaign – Podcast Episode 12

With over 1.15 Billion users and spanning all important demographics, Facebook is a key opportunity for businesses to connect with their ideal audience. This is episode 12 of the HalftimeMike Podcast. This episode dives into the details of how to create a Facebook Marketing campaign. Listen Now: [powerpress] Outlined are the questions every business needs […]

Stage 3 Web 'Closure Content'

Creating Sales Funnel ‘Closure Content’ to Get the Sale

Offering information on your products and services on the world wide web has enabled thousands of companies to expand from only local sales to national and sometimes even global. The key is having a content funnel strategy for your website and blog, and the end goal is converting more visitors into customers through a intentional […]

Growth of Mobile Demands Business Changes for Web and Facebook

Do you know someone with a smartphone?  Or maybe a better question is, “Can you name 5 adults without a smart phone?” Chances are quite high that either you have one or that you immediately can name a few people that do. Mobile statistics show that smartphone use in the United States continues to grow rapidly.  […]

4 Common Old School Social Marketing Mistakes (and how to avoid them)

Today’s reminder is brought to you by the folks living in reality.  While many of you get this, this is for that 20% that still need to get a clue. Things have changed!  It is no secret that online marketing today is different from traditional marketing. Gone are the days of simply strolling into town […]

5 Keys for Businesses to Thrive in this Digital Age

Companies often come knocking, wanting to know how to succeed in growing their business online. They recognize that marketing and sales have changed in the past 10 years in a drastic and significant way.  From primarily print driven and direct sales person to person, to now being online and global.  As well, the shift has […]

4 Top Online Video Tools for Small Businesses

The use of images and video in digital technology continues to grow. Why should businesses consider using video more? Images and video capture attention and help communicate messages faster, better, and with more emotional connection. With the speed of data networks and Internet service continuing to increase, the barriers to sending, sharing, and posting images […]

Business Uses for the New Instagram Video Feature

Using the New Instagram Video Feature for Business   Instagram is hot! This social upstart was purchased by Facebook in 2012 and has a strong and growing user base. With celebrities, youth, and young adults spending significant time on this platform, it’s captures a important demographic. As well, since being purchased by Facebook, Instagram has […]

How to Generate More Business for Hotels via Facebook – 4 Tips

Hotels have the opportunity to utilize Facebook as a key tool in their marketing strategy. With the power of social sharing of photos, posts, and deals that Facebook offers combined with the massive daily use of Facebook by individuals, Facebook can be a key marketing location for hotels. Combine the above facts with Facebook’s Graph […]

Steve Jobs – Stay Hungry Stay Foolish – and other sayings worth reflecting on!

A key legacy of Steve Jobs is innovation. When you think of Steve, you think of the iPhone, iPad, and resurgence of  Apple. It’s often helpful, however, to go back and look at the bigger picture.  The trials at Apple that forced him out, the years away with Disney and Pixar, the stumble of Apple […]

In Light of the Yahoo Purchase A Comparison of Tumblr and WordPress

Tumblr and WordPress are the two most popular platforms to choose from for hosting a blog separate from a company website.   If you’re getting started, or wondering what to do in light of Yahoo’s announced purchase of Tumblr, here’s a quick guide on each platform to help you make an educated decision. NOTE: To be […]

The Value of the 3 Legged Digital Marketing Stool

The 3 Legged Digital Marketing Stool Defined Online digital marketing has evolved and continues to change.  Long gone are the days when having a static, non-changing web page suffices for reaching and marketing to consumers on the Internet. Today’s consumer is using multiple digital tools, and so to effectively reach them means a company should […]

6 Resources for Facebook Marketing

  Facebook is a powerful place for businesses to be represented and to connect with present and future customers. 1 billion users strong and growing, Facebook has become part of the fabric of our lives and a place a key place where your customers are spending time. Businesses can grow their sales, brand awareness, and customer […]

The Next Facebook News Feed is Here

The invitations have been sent, the speculation and build-up has begun! On March 7, 2013, Facebook will unveil the coming new News Feed.  The event will include information about the latest changes to Facebook’s News Feed and a live demonstration.   The News Feed was identified as one of the “Three Pillars of the Facebook Ecosystem” during […]

LinkedIn Company Pages Guide

LinkedIn Company Pages Offer Businesses a Social Marketing Opportunity LinkedIn is known as the “Business Social Networking site,” a legitimate business destination in the social media realm.  As LinkedIn first launched, it was a place for individuals to have a “online business card.”  Now, however, LinkedIn has grown to become a full service social network […]

Yes! There’s an App for that

Yes, there’s an App for that! The holidays have come and gone, and many opened a gift or used a gift card to purchase a new tablet or smartphone.  Once past the point of initial setup, the question now is, “what apps should I be using?” and “how can I use this technology to best […]

5 Emergent Trends for 2013 Digital Marketing

What do you see as emerging trends in Social and Digital marketing for the coming year? Check out my post at Business2Community.com/social-business/ where I outline 5 Trends that I believe are set to become mainstream in 2013 and which savvy marketers should review and evaluate so they can prepare their business to take advantage of […]