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8 Tips for Building a Catchy Slogan

8 Tips for Building a Catchy Slogan

In marketing, a slogan is a short, catchy phrase that helps customers identify your brand. It typically goes together with your business name and logo and is an important part of your brand identity.  This post has 8 tips for building a catchy slogan that can help you get exactly the slogan you need that will perform with success.

The main goal of a slogan is to tell your brand story and describe your mission in a few words. This helps customers understand why they should choose your brand over your competitors.

Keep reading to discover 8 simple tips on creating a business slogan that’ll attract customers and drive sales.

  1. Know Your Goal

A slogan is more than just a phrase – it’s your company motto that you’ll use to guide you towards success. This is why you need to know what goals you’re trying to accomplish with your slogan.

  1. Brainstorm Ideas

Thinking of a good slogan takes time and creative effort. Make sure to take some time to brainstorm ideas. You can also use an online slogan maker to get inspired.

Sometimes, what you think is a good idea turns out to be wrong after you sleep on it and see it with fresh eyes. Ask for feedback from friends and customers and don’t rush the process.

  1. Keep It Simple

Slogans are hard to make because you only have a few words to tell an entire brand story. This is why you need to keep them simple and use everyday words and phrases.

  1. Know What Makes You Special

To create an effective slogan, you need to know what your Unique Selling Proposition is. In other words, what makes your brand special? How is it different from your competitors?

You can then use the slogan in all your marketing collateral like flyers, brochures, and infographics. If you’re not sure how to create branded promo materials, start with free online tools like Adobe Spark’s infographics maker.

  1. Make It Timeless

Your business slogan has to stand the test of time and be relevant for years to come. Stay away from trendy phrases or words that no one understands. Your slogan should also be able to stand on its own and tell the story of your brand in a few words.

  1. Make It Catchy

Effective slogans are catchy from the first try. Take for example the slogans of successful companies like Nike’s “Just Do It” or Walmart’s “Save Money. Live Better.”

They describe the brands’ mission and vision perfectly and are extremely easy to remember.

  1. Know Your Target Market

You can have the best slogan in the world but if it doesn’t speak to your target market, it won’t do a good job. Always consider your customers when thinking of a slogan – they should feel like you’re addressing them directly.

  1. Don’t Overdo It

You want your slogan to be catchy and easy to remember, but while brainstorming ideas, don’t go overboard. If you want to grasp people’s attention, the best way is to keep the slogan short and simple without overpraising yourself and your brand.

Write an Effective Business Slogan With These Tips

No matter what industry you’re in, a catchy slogan can help you stand out from the crowd and attract the right target audience. The rule of thumb is to keep the slogan simple and always keep in mind what you want to achieve with it.  With these 8 tips for building a catchy slogan you should be well on your way to success!

Want more marketing and business tips? Read some of the other articles on our business blog and stay tuned for the latest industry trends, news, and updates.