Sending emails as a marketing tool is extremely powerful and popular. Still, so many emails end up deleted before opened or simply ignored. If you’ve wondered what it is that you’re doing wrong, stop looking for solutions and implement these 10 tips provided by a leading email marketing agency. We’ve asked guys from Alpha Efficiency to tell us how to get more conversions from emails, and they explained the process from the subject line to the conversion.
Now, let’s see how exactly you can improve that process!
The subject line is the first thing a person sees in an inbox, and it’s essential to make a killer one. It is short, but it needs to do so many things: attract, hold attention, sound reliable, and worth opening. You can achieve this with a few tricks. Think about holding something back from your readers and using ellipses to get them hooked (for example: “Don’t miss out on...”). That way, you’ll get them to wonder, but they’ll get the answer only after opening the email.
And you’ll regret not doing this before. The preview text is placed next to the subject line, and it should complement it. It tells a bit more on the subject of the email and still sounds tempting. Still, pay attention to its length since many people nowadays open their emails on phones, and there’s not enough screen space for you to let it go on and on.
Your email marketing copy shouldn’t be loaded with monotone text. Instead, try to divide it into paragraphs (each holding a different idea) with enough spacing in between. Feel free to use bullets, different colors, and font sizes but make your offer stand out so that it’s noticeable. Aim to follow a logical structure and make space for the CTA (call-to-action) button. Including pictures and testimonials is always a plus.
We all know how vital a good CTA is. After all, it’s the final step to more conversions. It makes people convert from visitors to customers, and it doesn’t happen just like that. Generic CTAs such as “Buy now” or “Order now” should be upgraded to something more powerful and inviting, such as “Order today to get 30% off”. Now that creates an urge to get your product today rather than missing out on a sale opportunity, right?
Think of it as your contact list, and why would you keep the information about someone you don’t want to engage with? You shouldn’t just aim to expand your recipients' list because it can sometimes affect your reputation. You see, it’s better to have a thoughtfully made list with a high open-rate than a bigger list with a lower open rate. To achieve this, you need to know your audience and think about meeting their needs.
It’s simply more attractive to read an email sent by a real person rather than a huge company, so try presenting yourself in the subject line to bring yourself closer to them. If you know your recipients’ names, addressing them by it is a great choice.
Of course, the purpose of your email marketing copy is to boost sales, but having that short-term goal only can result in losing your recipients’ trust. It’s better to aim for an engagement with them to make sure they also open all of your future emails.
Because marketing strategies are continually evolving and changing, you should search for new solutions all the time. So, take some time to do research now and then, because it doesn’t mean that if something works for you today, that it will work the same tomorrow.
