Your website is the most important tool you have for conveying information to your customers, and it can also be one of the most valuable tools for driving sales. As per Zippia, 81% of shoppers research businesses online before making a purchase, and almost 85% use the internet to find local businesses. To ensure your site is giving you all it can, it's important to keep an eye on its performance. Below are some common website problems that can affect how well your site performs and what you should do about them:
According to Tooltester, the average web page load time is 2.5 seconds on a desktop and 8.5 seconds on a mobile. It is seen that a website conversion rate drops by 4.42% with every second increase in load time.
If your page load time is taking too long, there are several different reasons for this. The most common ones include:
If any one of these things affects how long it takes for you to load an image, then it could cause problems with SEO rankings, conversions, and sales in general.
Your website traffic is affected when:
As much as we all want to be able to control every aspect of our business, there's no way that we can do everything by ourselves. This includes maintaining a website on which we market our business, sell products, and conduct other important business functions.
Fortunately, you can hire an external agency to do this job for you. If your website is built on WordPress, it’s a good idea to hire a company that provides contract-based WordPress management and maintenance services. It will help ensure that your WordPress site stays up-to-date, so it doesn’t hurt your SEO rankings or usability scores.
In the world of online products, crashes are a serious problem. Every second that your website is down and unavailable to visitors is another chance for them to go elsewhere. A loss of visitors from a crash can be devastating for your business and is more than enough reason to get serious about fixing problems.
Crashes can be caused by poor code or lack of testing (or both), so it's important to check these first before looking at other possibilities, like bandwidth issues or server load-balancing issues. If it turns out that nothing seems wrong with your site's code itself or how it's being used, then look at possible causes, such as:
Broken links are some of the most common problems that can affect a website. They're also one of the most damaging issues for your business. Especially, if you're trying to attract new customers and keep existing ones engaged.
A broken link is when a visitor clicks on a link that leads to an error page instead of taking them to the desired destination. This can happen when there's an issue with the content on your site. If it's been moved or taken down, for example, or when there's a problem with your website hosting provider, like an expired SSL certificate.
In many cases, broken links are easy enough to fix. However, if they go undetected and aren't corrected quickly enough, they can lead visitors away from your site entirely because they've come to associate issues like these with websites in general.
Your website’s navigation is very important and needs to be considered from the start. The navigation must be easy to use and intuitive, consistent across all pages of your website. It should be easy to find and use, consistent with the design you've chosen for your site, and accessible to all users.
Security is a big deal for your website. Security can be compromised in many ways:
Data from Statista shows that there were more than 236 million ransomware attacks worldwide in the first half of 2022. Your website must be equipped to keep such attacks at bay.
Search engine optimization (SEO) is essential to any business's online marketing strategy. When you're trying to attract new customers, SEO ensures that your website shows up in search results. This is crucial when people are looking for the products or services you offer. To rank highly on search engines, there are several things that any website should do:
We hope that we have helped you to understand the importance of making sure your website is as optimized as possible. As above, even a small change can make a huge difference to your site’s performance and user experience. The main thing to remember is that the sooner you start improving your website, and fixing website problems, the better.