6 Resources for Facebook Marketing


Facebook is a powerful place for businesses to be represented and to connect with present and future customers. 1 billion users strong and growing, Facebook has become part of the fabric of our lives and a place a key place where your customers are spending time.

Businesses can grow their sales, brand awareness, and customer loyalty via Facebook Marketing!


Facebook offers brands and companies a valuable opportunity to reach new potential customers, increase loyalty with existing customers, and build a community that extends the reach of the company to friends of fans and increases overall brand awareness in the marketplace.  Below are resources to help those with Facebook pages take their marketing to higher levels of return!


Here' s a series of resources on Facebook Marketing to guide your company:

1. How to Post to the Facebook News Feed to Maximize Engagement

Create posts that draw engagement by using images.  As well, use TabSite's Smart Mobile friendly URL's to enable the massive mobile user base on Facebook to access your custom tabs.



2. 4 Ways to Boost Your Facebook Engagement With Promotions

4typessummary348Contests, Deals, and Coupons!  Where do you start?  Here's an overview with best practices and tips.

This post outlines information about the benefits of each type of promotion including: Contests, Sweepstakes, Deals, and Multi-Social Network promotions.  Each of these promotions can be run on Facebook pages and can help drive fans, interactions, and more!  Learn about the differences and how to select a best type for your marketing goals.




3. How to use Brand VidMaker to Showcase Your Company

Using Video in Facebook Marketing

Tabsite offers a tool to enable Pages to create custom videos and publish them to a company Facebook Page.  The videos appear in the news feed and can be hosted on a tab.

Perfect for showcasing visually a new product, your team, and more, VidMaker by TabSite allows any business to product short, impactful videos.

VidMaker Example:


4. Deal and Coupon Apps from TabSite

Deals and coupons offer a great method to drive traffic to your Facebook page.  They also encourage fan growth and with the social tools for sharing integrated, a deal and coupon can be a great way for a page to reach friends of fans. Learn more about Deal and Coupon App options from TabSite, including videos on setup and deploying.  One such tool is the Friend Share Deal Reveal.  This deal app boosts sharing because it requires the fan to share the information with a friend before they themselves can access the coupon/discount code offer.


5. 5 Ways Facebook Contests Boost a Fan Page

Boosting Your Fan Page Activity with Contests

"Liking" a Business, makes you a fan but does not guarantee you see the posts the Page makesMarketers are always looking at finding new and effective ways to reach their target audience.  With Facebook being a dominant online destination where potential customers and existing clients are spending significant time (more time than on any other social network),  maximizing the effectiveness of your company Facebook page is vital.  As well, for any Facebook Page, “Engagement is important because 79% of Facebook fans are more likely to purchase from a brand they have liked.” (Source: Vocus)  

This research data means that building your Facebook fan base has value because it can be a sales channel.

Let’s look at 5 ways Facebook Contests can be an effective method for pages to grow their Facebook community, and ultimately increase their sales.


6. Guide to Posting Your Promotion to the News Feed

Once a promotion, contest, or deal tab is built, it is important to get the word out on Facebook.  Since the majority of Facebook users spend the most time in their News Feed, it is important to post regular updates at key times to the new feed in order to reach fans, and to consider using some Facebook tools such as Promoted Posts to more specifically reach friends of fans.



WHEN:  Thursday, April 25, 2013
TIME:     1:30 p.m. EDT (New York) / 10:30 a.m. PT / 6:30 p.m. London
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