Marketing has evolved a lot over the years in its channels, tactics, and strategies. Most SEO agencies are so focused on getting clients that they even forget to update their tricks. Therefore, to stand out from the huge competition right now and reach the level of a high ranking site like Grapefruit SEO, then be ready to make some significant changes. In this post on tips for online ranking success in 2020, we look at 5 best tips that you can use as an agency to help your clients meet their SEO goals and attract even more clients. Read on to find out.
Guest blogging, which involves writing unique and high-quality content and publishing it on someone else’s website or blog, is a powerful content marketing technique. This tactic provides natural link building and quality content that helps to build your client’s on-page SEO, and the ability for both the host and your client to cross-leverage social media signals. According to research from Safari SEO Manchester, the latest data suggests that search engine ranking positions are dictated by roughly 50% on-site and 50% off-site factors. Therefore, if you are looking to boost your SEO visibility in 2021 and beyond, backlinks continue to be an indispensable element in an effective SEO campaign.
eBooks are a significant element in SEO. Using eBooks helps to provide more detailed content to users, establish a company as an authority, and also allow you to use keywords in different forms, which is great for boosting SEO.
If your agency doesn’t specialize in writing eBooks, then you can create one that’s a mashup of blog posts from your client’s site. However, you have to confirm with your client if that’s something, he/she would want. Combining different blogs from one website, then marketing the eBook, allows you to have an even more successful SEO boosting. Why? When people read this eBook, they meet with different links, all linking back to your client’s website, which is great for SEO and helping to rank even higher.
Keyword research is one tactic that has not evolved much over the last decades and will continue to be among the most crucial SEO strategies. This tactic is also vital as it helps to make your on-page SEO, content marketing, and link building more successful.
So, start by writing down the products and services that your client deals with, then look for an effective keyword research tool such as UberSuggest. Use this tool to research the best keywords that you can use to write content for your client. The best thing about using this tool is that it enables you to choose smaller keywords that are easier to use naturally in your content, and have a better chance of helping you rank higher.
A website’s speed is vital as it helps to reduce bounce rates, boost user experience, and increase search visibility. One of the best tools that you can use to test and improve your client’s site speed is GTmetrix. Using this tool helps to see how slow the site is hence allowing you to come up with an effective strategy to boost speed, such as using fewer images. Also, GTmetrix gives you more suggestions on how to increase the site’s speed. That way, visitors can stay for long on the website hence boosting traffic, which will help your client to rank even higher in no time.
To help your client rank higher, you need a strategy for converting visitors to clients and tracking a customer’s journey, which is where marketing automation comes in.
Choosing the best marketing automation system for your clients and integrating it into their websites will help you to communicate with their clients and prospects online, and even educate them. That way, you build relationships and develop content distribution channels hence allowing you to boost traffic, and help your client to rank higher.
As you can see from this article, for online ranking success in 2020 there are different ways that you can help your clients rank higher on Google searches. Therefore, study these tips and implement them to allow your clients more ranking success this year. Check out this article for more on SEO and SEO Guides.