Getting started with social media marketing is no easy feat, and there are so many different ways to make your social media campaign work well. Whether you’re promoting the best deals for Christmas shopping or a huge new product launch, there are countless ways to make the most of your social media campaign.
But what about those times when your social media campaigns just aren’t working? Why aren’t you getting the response you expected? Let’s explore the top five reasons why your campaigns are lacking, and look at some of the surefire ways to troubleshoot your social media marketing strategies.
Perhaps the most important aspect of any social media marketing campaign is the raw data. You need to be able to measure and interpret key data points when you’re planning and executing your social media campaign. This means that you’ll probably have to spend some quality time with Facebook Insights and Google Analytics before you make the final decisions for your social media campaign. A quick internet search will give you plenty of articles and video tutorials for getting started with these tools.
One of the most important ways to get data-savvy is to understand attribution models, which can give insight into the customers’ thought process and behavior that takes them from seeing your ad to actually buying your product or service.
There’s a really common misconception that people can get amazing social media marketing results without spending any money upfront. However, this just isn’t true. Luckily, social media is one of the most cost-effective ways to invest in advertising, but these days, it’s nearly impossible to make a truly successful social media marketing campaign without shelling out a few bucks at the start.
Remember, you’ll probably have to test a few different tactics, so be careful not to sink your whole advertising budget into one campaign. Instead, work on refining your target audience and do a series of smaller (and cheaper) campaigns aimed at a more specific demographic. This will help you improve your strategy while also saving you some money on your advertising.
Another reason that your social media campaign is a flop could simply be that you’re posting in the wrong place. For example, if you’re a business that markets largely to other businesses or professionals in your niche, then places LinkedIn or specific groups in Reddit might actually be more effective spaces to advertise, even if it means that you’re reaching a fewer number of people.
On the other hand, if you’re trying to promote your product or service directly to the consumer, platforms like Twitter, Instagram and Facebook can be more effective, since they’re better for reaching a larger and wider audience. Make sure that you’re advertising in the right place; if you’re not, then the social media campaign is doomed from the start.
Another common problem with lots of social media campaigns is the problem of sustained interaction with the customers. This means that many businesses do a decent job of getting followers, but they have a hard time keeping them around. Their campaign seems successful at the beginning, but it drops off quickly and fails to generate long-term business.
The biggest reason for this is a lack of fresh and engaging content. While it may be tempting to just keep posting about your products, this is a bad long-term tactic. Instead, try to get into the mind of your audience. What kind of content would they like to see? You can always try something more personal, like your holiday traditions. Or, use day-to-day experiences that remind your audience that you’re human. Thus, promoting something you really believe in.
Do some internet searches to see what the top content is in your niche. Then, use that as inspiration for creating your own engaging posts. These will keep your followers interacting for the long term.
Finally, one of the most important things to remember with social media campaigns is that you won’t see results overnight. You’ll probably have to experiment with a few different strategies before you find just the right balance. Plus, it will definitely take time to refine your tactics and content before you start to see real results.
So, if your social media marketing campaign doesn’t take off immediately, don’t worry! Just revisit the data and tweak your approach. It’ll take a bit of time to really take off.