Have you ever heard the phrase, “If you build it, they will come?” Well, when it comes to websites, that maxim is not valid. With millions of websites on the internet, there are no guarantees that people will choose your website over others and that has a direct affect on your revenue. A website with no traffic is just like a storefront without visitors: you won’t make sales. Let’s walk through some of the tried and tested ways to drive traffic to your website.
Search Engine Optimization, popularly known as SEO, is the process of making your website visible and discoverable. The ranking of your website for specific keywords on search engines like Google will determine the amount of traffic you’ll get. Strategies to improve your SEO involves everything from publishing relevant content, optimizing images, using outbound links, writing great meta descriptions and optimizing your site for mobile devices. But if the thought of doing that yourself is intimidating, you should find an SEO expert who can help you audit your site and improve your rankings. PK SEO can get you started on finding the top SEO experts.
Over the past few years, social media has become the go-to platform for many, particularly millennials and Gen Z’ers. From Facebook and Twitter to Instagram and Tiktok, there are many social media sites available. The good news is that each of these sites allows links to your website. For instance, if you create a business page on Facebook, you can link it to your website and drive traffic there. LinkedIn is another great platform to drive traffic to your website. You can join groups and communities on social media platforms and post consistently for more exposure. Social sites such as Twitter and Google+ are perfect for B2B businesses, while image-heavy sites such as Pinterest and Instagram work well for B2C companies.
Writing guest posts is a well-worn strategy that many have used for years to get clicks to their websites. It is still a successful lead generation strategy - all you need to do is find authority websites (preferably those in the same industry as yours) and pitch them a guest post. Make sure your content is top-notch, and you have the right qualifications as an expert in the area you are writing about. Most guest post sites offer backlinks that can help your garner clicks. Neil Patel has written an exhaustive guide on how to do guest blogging right. Alternatively, you can invite others, particularly experts in your niche, to guest post on your site. This gives your site exposure and also helps improve your Domain Authority (DA).
Did you know that an optimized Google My Business Listing draws seven times more traffic? Clearly, your website will be better off if you claim your Google My Business listing. It serves as an online directory that helps you manage information about your business on the internet. Best of all, it is free. Head over to Google My Business, claim your listing, and fill out the details. Make sure you fill out all the details, including your business address, hours, category, services, and website URL.
Of course, driving traffic to your site has a lot to do with numbers. But it’s not all about the quantity of traffic, you must also focus on how much Return on Investment (ROI) the traffic brings. Always consider your conversion rates and find out the traffic that typically leads to a purchase. That can help you plan and optimize to ensure you make the most out of each visit to your site.