Sofware as a service (SaaS) companies are in a growing industry. It’s an exciting time to be working in SaaS, but there is a lot of competition out there as the industry booms.
To get the edge over your competitors, your SaaS company needs a stellar marketing strategy. That’s what these five marketing tips for SaaS businesses can help you with. Whether you’re just starting out or you’re trying to scale your SaaS company, these five tips will help you sell your service.
There are lots of reasons to audit your current marketing strategy. From a drop in sales to a decision to overhaul your current strategy, an audit will help you get insights into what your current marketing strategy succeeds and fails at.
If you have an in-house, specialist marketing team, they may have the skills to conduct this audit themselves. Another effective option is to hire a digital marketing audit company to conduct the audit for you. This latter option will give you a comprehensive, objective report and advice on what you need to change.
Content marketing is an excellent strategy for driving website traffic and generating leads in the SaaS industry. This begins with ensuring the content on your website is SEO-friendly and regularly published. You should have a blog that has regular, original, and relevant posts with keyword-driven headings to help drive potential clients to your website.
Content marketing also involves generating off-site content. That means writing guest posts for other websites that then link to your website (also known as backlinks). A content marketing company can help you score high-quality backlinks and even write the content for you.
Content marketing is great for driving organic traffic to your website, but you can also use paid search ads or pay-per-click (PPC) ads to help boost website visitor numbers.
There are a variety of types of PPC for SaaS that you can invest in. Google Ads is one of the most cost-effective forms of paid search and PPC advertising out there and is easy to set up. Other alternatives include LinkedIn lead generation forms, Facebook ads, and YouTube ads.
It’s tough to convince a customer that they need software that they haven’t tried. Often, one of the best marketing techniques is to offer a free trial or freemium service to customers in the hopes that they will pay for the full service.
If you’re not already offering some sort of free trial or freemium service, set one up today. This will help you generate leads and target customers who are already interested in your software but aren’t ready to pay for it…yet.
Rather than offering lots of price plans and different versions for customers to choose from, limit their options and keep your website and marketing as simple as possible.
A user-friendly website with a handful of paid plans to choose from will attract more paying customers than any website that requires your users to do all the research themselves. When it comes to SaaS marketing, simplicity is key.