Marketers are always looking at finding new and effective ways to reach their target audience. With Facebook being a major social network force where potential customers are spending significant time, maximizing the effectiveness of your company Facebook page is a critical consideration.
Facebook Contests offer this type of potential. Here's the mother-load resource compilation on Facebook Contests!
How? Research shows that persons who become a fan are more likely to purchase from that brand.
A contest is different than a sweepstakes or a deal offer where a users enters or gets the deal and is done. Contests typically involve voting by the public or judging by a select group in order to determine the winner. While photo contests are the most common type routinely used, there are other types of contests such as video entry, essay or caption.
There are several types of contests — users might submit photos, videos, or essays, for example. Typically with a photo contest, there can be a like gate so visitors must "Like" the page to enter (optional). Users then submit their image and the entry with the most votes by a certain end date could win, or a two-stage contest could incorporate a second round with however many finalists you choose. Alternately, the winner could be determined by a panel of judges, but allowing fan voting increases traffic to your page and drives more interactions.
In a sweepstakes, when visitors enter, the page can receive key user information that can be important for future marketing. A sweepstakes may limit each user to one entry, or allow users to enter repeatedly. (The latter option allows for more interaction with the user, because it brings them back to the page more often.) At the end, page administrators select a winner through a random drawing among entrants.
A deal allows the visitor to access the deal after completing a task — for example, sharing a post on Facebook or pinning an image to Pinterest. Like contests, deals are useful because they give contest participants an incentive to share your promotion’s messages with their friends, increasing brand awareness.
This is a specific multi-social network contest hosted on a Facebook page but using Instagram. Instagram mobile users load a picture to that service and in the description tag it with a specific #hashtag that the contest has set. This pulls in the image from Instagram to the Facebook page tab where Facebook fans can vote on the image.
Here’s a few Contest Tips to help yours be a success:
Simply having a contest or promotion live is not the end. You’ve got to capture attention and drive fans and their friends to the promotion.
Getting the attention of and making it easy for all fans (desktop and mobile) to access the promotion on Facebook can totally make or break your promotion getting traction! It can mean the difference between 5 entries and 500 entries; between 5 Likes and Shares and 5000 Likes and Shares!
With the launch of hashtag tracking by Facebook, this becomes a new tool to use in your contests. Encourage use of a hashtag in sharing by doing the following:
1. Include a #hashtag you have chosen in the posts you share on Facebook, Twitter, and Google + (etc.).
2. Include your hashtag in the preset “Tweet”, “Facebook Share”, and other items that are part of the contest setup.
3. Include your hashtag in your contest text and instructions on the contest tab for further reinforcement.
So, the circle of connection between a fan and a Facebook Page can grow with use of apps like a Facebook Contest. In short, the more a Facebook Page can engage a user such as through a contest where there are the potential for multiple “Likes”, Comments, and Shares that connect the fan and the Page, the more the affinity of the user to the Page is boosted. Contests can be a powerful tool for Facebook marketers as part of social strategy to growth their social community.
What questions do you have about Facebook Contests?
Interested in more? Watch the webinar video replay on Running Successful Facebook Photo Contests by entering your name and email below.
TabSite offers Facebook contest apps for Facebook starting at $19/month.